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Purpose: This thesis aims to investigate how customers’ pre-existing brand loyalty influences their perceptions of four characteristics – Perceived Usefulness (PU), Perceived Ease of Use (PEoU), Perceived Trustworthiness (PT), and Perceived Human-likeness (PH) – of AI chatbots used in customer service. In turn, we strive to examine how those perceptions affect overall customer satisfaction towards
Involuntary celibates, more commonly known as incels, have increasingly drawn scholarly attention for their expression of fatalism, misogyny, and appraisal of violence. While existing literature has addressed the risk of radicalization and the ideological content within this online community, less work has examined how male incels narratively construct their collective identity and how these narra
Title: Branding Behind the Scenes: How Brand Managers Shape and Manage Brand Identity in Internet Brands Course: BUSN39 Degree Project in Global Marketing - Master Level Authors: Amelie Lewenhaupt & Vasiliki Pispas Supervisor: Veronika Tarnovskaya Purpose: This explorative study aims to investigate how brand managers of internet brands shape and manage brand identity through specific, situ
Ukraine is a war-torn society polarised by language, among other things. Examining Ukrainian civilians through the scope of everyday peace, a post-liberal local agency is given to people whose identity is threatened. This thesis researches everyday peace across the Ukrainian language divide during war to determine how the war impacts everyday actions, explanations, and the applicability of the the
This thesis investigates whether firms that hedge, specifically against interest rate, currency, or commodity risks, experience a lower cost of capital compared to non-hedging firms. It further explores the firm-specific conditions under which hedging is most effective in reducing financing costs. We develop a custom Python-based model that integrates regular expressions, Natural Language Processi
The year 2025 was marked by two major political events: the presidential election in the United States and the federal election in Germany. Such events frequently highlight the potential influence of election outcomes on financial markets, a relationship that has been of substantial interest in the academic literature. This study therefore examines whether German federal elections between 1990 and
This thesis investigates the institutional barriers that influence the adoption and sustainability of organic agriculture among smallholder farmers in Morogoro, Tanzania. Organic agriculture presents a promising pathway for achieving sustainable intensification and rural development, particularly in the context of Sub-Saharan Africa, where smallholders typically practice agriculture with limited s
Public toilets are recognized by the United Nations as a basic human right, but the Swedish government is currently not fulfilling their duty to ensure right-holders’ equal and universal access to public toilets. Responsibility has then, by default, fallen to local authorities. In the case of Lund, this is the municipality. Adequate sanitation has been identified by some as a vital criteria for wh
With antimicrobial resistance emerging, this project is part of a larger effort to design novel antibacterial substances combating bacterial infections. On the road towards this, sialic acids have become of large interest. Having a vital role within cell signalling, adhesion and recognition in the human body, these 9-carbon α-keto sugars have opened a door for bacterial survival. By the help of si
This thesis examines how innovations in electric aircraft and eVTOL vehicles can contribute to sustainable air travel and transform future transport systems. The research focuses on identifying the most promising technologies and how they could be applied in practice. The study is based on a systematic review of academic literature, case studies and expert interviews from both academia and the avi
This thesis provides a comparative analysis on sustainability chapters in free trade agreements (FTA) from the EU and Australia. It then evaluates the implication this comparison has in light of EU-Australia FTA negotiations. In addition to this, the text utilises a funnel approach by examining broader concepts in order to help answer the research question. This includes the definition of free tra
Examensarbetet undersöker användandet av koncentrationsförordningens artikel 22 för företagskoncentrationer under tröskelvärdena. Det tar sin utgångspunkt i den växande skara nationella konkurrensmyndigheter som fått befogenhet att kräva anmälan av koncentrationer under tröskelvärdena genom så kallade "call-in powers". Samtidigt som konkurrensmyndigheterna i större utsträckning utrustar This master’s thesis seeks to determine the legality of using Article 22 EUMR for concentrations below the mandatory notification thresholds. It does so against the background of a general proliferation of national call-in powers to require notification of concentrations below the ordinary thresholds. While National Competition Authorities (NCAs) increasingly equip themselves with such powers, unc
This thesis investigates how people who have experienced loss, reason about grief, death and AI-mediated posthumous communication in contemporary digital culture, using the episode Be Right Back from the well-known TV series Black Mirror as a shared point of reference. Given the rapid development and everyday normalisation of generative AI, griefbots and other forms of simulated companionship, the
This work studied a metal fluoride transition state analogue (TSA) complex of β-phosphoglucomutase (βPGM), a phosphoryl transfer enzyme catalysing the interconversion of glucose-6-phosphate (G6P) and glucose-1-phosphate (G1P), and its P146A and A136N mutants using advanced NMR spectroscopy methods. Conformational exchange rates of βPGM:MgF3–:G6P TSA complex were extracted at a grid of temperatures
The thesis explores the differences between the enforcement of State aid within the EU compared to the EEA EFTA States, in an effort to find out whether Iceland’s accession to the EU could affect the legal status of power purchase agreements entered into by Iceland’s National Energy Company, Landsvirkjun, and energy-intensive user. These agreements have already been reviewed by the EFTA Surveillan
This study examines how tourism affects and reshapes residents’ identities and sense of place in the Sanno-chiku of Takayama City in Gifu Prefecture, Japan. This study focuses on residents’ lived experiences and discusses tourism through the ideas and concepts of place, sense of place, identity, mobility, and commodification. This study asks two research questions: 1) How does tourism shape local
The ALICE Collaboration at the CERN LHC has measured the inclusive production cross section of isolated photons at midrapidity as a function of the photon transverse momentum (pTγ), in Pb–Pb collisions in different centrality intervals, and in pp collisions, at centre-of-momentum energy per nucleon pair of sNN=5.02 TeV. The photon transverse momentum range is between 10–14 and 40–140 GeV/c, depend
Aims. We aim to refine the fundamental parameters of the TOI-2141 planetary system, which includes a transiting sub-Neptune orbiting a Sun-like star on a relatively long orbit of 18.26 days, by combining new photometric and spectroscopic observations. Methods. We analyzed new space-based photometry from TESS and CHEOPS, as well as 61 radial velocity measurements from HARPS-N. We performed individu
Economic policy instruments are commonly used to address environmental problems. This study examines the historical development of the carbon tax in Sweden. By using the concept of epistemic culture, this study shows how carbon emissions, rather than energy use alone, emerged as an object of taxation. While the leading politicians saw the carbon tax as an innovative instrument for demonstrating cl
Radio-based localization in dynamic environments, such as urban and vehicular settings, requires systems that efficiently adapt to varying signal conditions and environmental changes. Factors like multipath interference and obstructions introduce different levels of complexity that affect the accuracy of the localization. Although generalized models offer broad applicability, they often struggle t
