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Personalisation as a term has been widely discussed within brand and marketing communication research. However, the rise of generative AI and machine learning have opened new possibilities for personalisation. This research fills a research gap by combining research from across fields, as well as putting focus on professionals from the digital marketing industry. The focus of the research was to (
Across Europe, breeding bird species are decreasing in several types of habitats. Deciduous forest specialist birds are facing a loss of habitat due to the forest management that removes important key components in the forest, e.g. dead wood. Already in Sweden three woodpecker species that are deciduous forest specialist have decreased in population: one has become locally extinct (middle spotted
Nitrous oxide (N2O) emissions, which primarily originate from the biological nitrogen removal process, dominate the release of greenhouse gases (GHGs) in wastewater treatment plants (WWTPs). N2O production occurs through dynamic microbial pathways that have a significant impact on the environment compared with other GHG emissions. Reducing these substantial emissions aligns with the objectives of
Euroscepticism is an old, but nevertheless still dangerous, phenomena for the European Union and for further European integration. Now more than ever, in the wake of Brexit and other crises of the 2000th century, public Euroscepticism is on the rise throughout the European Union member states. Notably, it has been determined that the rise is particularly large within rural areas. The residents of
The thesis focuses on the evolving relationship between art and its reproduction in the digital age on the one hand, and the contemporary observer on the other. The research focuses on art reproduction by means of virtual reality (VR) techniques, and delves into the history of art reproduction from antiquity to modern methods. It adopts a phenomenological approach, scrutinizing two case studies: R
The legal framework in Kenya today is akin to a ‘right-angled triangle’ with the African Traditional Society as the hypotenuse, the Islamic law as the adjacent side and the English law as the opposite side. These ‘Pythagorean’ triples have informed both the Kenyan Family law history and practice. Kadhis’ Courts applying Islamic law of personal status have been in East Africa for over 200 years now
This thesis started with a desire to delve into the impact that natural disasters have on small communities in an Australian context, how climate change exacerbates their effect, and the role that design can play in mitigating the impact on people and the natural environment. Initial research into bushfires, drought, floods, and heat landed this project in Western Sydney, in an area not far from w
Existing studies on the relationship between the insurance market and economic development tend to use empirical methods that rely on the unrealistic assumption of cross-sectional independence. This thesis aims to highlight the drawbacks of this assumption. The results are achieved by comparing the results of the Common Correlated Effects (CCE) model to the two-way fixed effects model as well as t
Supported by the Design Business Association, the purpose of my research is to explore and explain how organisations are successfully using design as an ingredient within their business mix, in order to provide insights for managers, designers and design-promoting organisations. The research adopted an inductive approach and utilised an interpretive qualitative methodology which fits with a subje
This thesis intends to investigate what are the driving forces behind the shopper's decision-making process in high-end designed tableware products and what is the role of the in-store marketing in the process. The authors of the research have found that there is a lack of knowledge about the consumer’s buying behavior in that segment and therefore it was decided the empirical part of the rese
Rare Earth (RE) ion doped nanomaterials are promising candidates for a range of quantum technology applications. Among RE ions, the so-called Kramers' ions possess spin transitions in the GHz range at low magnetic fields, which allows for high-bandwidth multimode quantum storage, fast qubit operations as well as interfacing with superconducting circuits. They also present relevant optical transiti
This paper treats the problem of control signal saturation caused by feedforward control from measurable load disturbances. An efficient feedforward compensator will often give significant peaks in the control signal at fast changes in the load disturbance. These peaks may cause the control signal to reach a saturation limit. In the paper, it is shown that the anti-windup function may cause unnece
This edited collection proposes instituting as a potentially critical methodology in curating, art making and social organizing today, and seeks to discuss forms and structures that take place inside and outside institutions. Rethinking of collective artistic and social practices through and beyond the “waves of institutional critique” this books discusses instituting as a process in continuous cr
Aims: An observational nationwide all-comers prospective register study to analyse outcomes after coronary artery bypass grafting (CABG) or percutaneous coronary intervention (PCI) in unprotected left main coronary artery (LMCA) disease. Methods and results: All patients undergoing coronary angiography in Sweden are registered in the Swedish Web-system for Enhancement and Development of Evidence-b
The Fokker-Planck Equation (FPE) is a fundamental tool for the investigation of kinematic aspects of a wide range of systems. The Plastino-Plastino Equation (PPE) is the correct generalization describing the kinematic evolution of complex systems consistent with q-statistics. In the present work, we use this particular problem to compare the results obtained with the FPE and the PPE, and discuss t
