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Reklam kan inte ses som en isolerad kommunikation mellan företag och konsumenter, den existerar i samtiden, i en kontext och i ett samhälle som låter sig påverkas av den. Vad som exponeras i det offentliga påverkar de uppfattningar och föreställning människor har om omvärlden i ett långsiktigt perspektiv. Syftet med studien är att undersöka och skapa förståelse för hur reklambyråer hanterar balans
The PANDA (anti-Proton ANnihiliation at DArmstadt) experiment will be one of the four flagship experiments at the new international accelerator complex FAIR (Facility for Antiproton and Ion Research) in Darmstadt, Germany. PANDA will address fundamental questions of hadron physics and quantum chromodynamics using high-intensity cooled antiproton beams with momenta between 1.5 and 15 GeV/c and a de
Asylum-seekers, like any population, need healthcare services, yet national laws sometimes restrict access to such services. The European Social Charter (revised) protects the right to health and medical services. However, the Charter has a complex application, and its scope is limited concerning foreigners. This article analyses to what extent the provisions of the Charter on the right to health
The clinical commissioning of beams for neutron capture therapy involves the measurement and analysis of a large amount of data in various geometries and using various detectors. The process as such is akin to that in the conventional photon and electron radiotherapy field, while the tools, methods and considerations in the field of neutron capture therapy are different. This chapter provides an i
Cell-replacement therapies have long been an attractive prospect for treating Parkinson disease. However, the outcomes of fetal tissue-derived cell transplants in individuals with Parkinson disease have been variable, in part owing to the limitations of fetal tissue as a cell source, relating to its availability and the lack of possibility for standardization and to variation in methods. Advances
BackgroundCapsaicinoids are produced by plants in the Capsicum genus and are the main reason for the pungency of chili pepper fruits. They are strong agonists of TRPV1 (the transient receptor potential cation channel subfamily V member 1) and used as active ingredients in pharmaceuticals for the treatment of pain. The use of bioengineered microorganisms in a fermentation process may be an eff
Two of the key functions of arteries in the brain are (1) the well-recognized supply of blood via the vascular lumen and (2) the emerging role for the arterial walls as routes for the elimination of interstitial fluid (ISF) and soluble metabolites, such as amyloid beta (Aβ), from the brain and retina. As the brain and retina possess no conventional lymphatic vessels, fluid drainage toward peripher
This thesis analyses the question of the right to compensation for victims of racial discrimination. The purpose is first of all to determine whether or not victims of racial discrimination have a right to compensation under international human rights law and to establish the content and limits of such a right. In order to achieve this purpose four specific questions are examined, namely: 1. Is th
Companies share their intellectual property with potential competitors in many different ways, including patent pooling. A patent pool is an agreement between two or more patent owners to license one or more of their patents to one another or to third parties. In Europe the Commission used the term patent pool as the bringing together of the patents of two companies, which makes it available for u
The grocery market in Sweden is mainly divided between six different retailers who together have some 95% market share. The rest of the market is divided between thousands of different actors, selling groceries in other ways than the main retailers. This 5% market is interesting to investigate and the purpose is to identify the opportunities and barriers for those alternative food distributers. B
Introduction: Current drug treatment of lower urinary tract disorders, for example, overactive bladder syndrome and lower urinary tract symptoms associated with benign prostatic hyperplasia, is moderately effective, has a low treatment persistence and some short- and long-term adverse events. Even if combination therapy with approved drugs may offer advantages in some patients, there is still a ne
Reuse of different types of experience is a key issue in successful improvement in software engineering. The approach taken in the Quality Improvement Paradigm (QIP) and its supporting organisation, tile Experience Factory (EF), is to define an Experience Base (EB), where all types of reusable objects are organised and stored. The objects may be of any type related to software development, for exa
Many long-term childhood cancer survivors suffer from treatment-related late effects, which may occur in any organ and include a wide spectrum of conditions. Long-term follow-up (LTFU) is recommended to facilitate early diagnosis and to ensure better health outcomes. Due to the heterogeneity of these sequelae, different specialists work together in the diagnosis and treatment of these conditions.
Transcending initial efforts to make cities “climate smart” by focusing on the potential of new technologies and infrastructural interventions, various actors are increasingly interested in deploying nature to help achieve urban resilience. In this context, rather than taking resilience as a given property of particular systems or entities, it is important to examine why, how, with what implicatio
The number of people who live in bushfire-prone areas around the world is growing. In Australia, in the states of Victoria and New South Wales, over 1.5 million people live in areas rated as high to extreme bushfire risk in (SGS Economics and Planning 2019). As effects of climate change increase the size and severity of bushfires, and a greater number of people move into these at-risk areas, there
