Excuse me - did you say eco-centric or ego-centric? An exploratory of the relationship between green consumption and status games
The purpose of the thesis is to explore the apparent contradiction between the seemingly altruistic social movement of green consumerism and the established Bourdieuian claim that all consumption is status driven, and hence gain a rich understanding of how consumers draw upon green discourses to claim status. The thesis is carried out within the consumer research tradition of Consumer Culture Theo