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In my master’s thesis, I examine the relationship between local archival institutions and the formation of local identities. To fulfill that purpose I investigate how local archives view their role regarding the formation of local identity. I explore how local identity and images of locality are created within the encounter between the archives and their users. The focus of my study is Malmö City
Title: Kulturens påverkan på internationell inbound marketing Seminar date: 2/6/2021 Course: Bachelor's Thesis in Marketing, 15 credits Supervisor: Nikos Macheridis Keywords: Inbound marketing, Content marketing, Social media, Cultural dimension, Vogue, Cultural behavior, Culture, Color psychology, Luxury fashion. Purpose: Examine whether the content of Vogue's digital articles and Vogue&#
It is important to obtain accurate three dimensional structures of molecules and proteins to understand and predict their function and behaviour. X-ray crystallography is the major technique to determine three dimensional structures of proteins. Although there have been major improvements on the experimental side in determining crystallographic data, only small progress has been made on the comput
Information and Communication Technology (ICT) is arguably the most important, emblematic and ubiquitous technology of contemporary society. We see ICT used increasingly in new product areas and help resolve problems and challenges to mankind; it has even gotten to a point where life without ICT is hard to imagine. For many incumbent firms, the infusion of ICT into their industries poses both thr
This paper draws on two ethnographic research projects in Japanese university sports clubs to examine the role alcohol plays in the social and cultural education of students. Over the course of a four-year membership, the university sports club is a site where members learn to negotiate drinking. This negotiation is demonstrated by the range of strategies members employ when engaging in one of the
Question: what do the following statistics have in common? The second-largest (and growing) source of climate pollution in Europe. The leading killer of children in both the US and Europe. A principal cause of stress-inducing noise pollution and life-shortening air pollution in European cities. A leading driver of the widening gap between rich and poor urban residents.Answer: the vehic
This thesis has the constructive aim of analyzing the European Commission's normative expectations on European citizens and exploring the prerequisites for their realization. To this purpose, three main perspectives in citizenship theory, liberalism, republicanism and communitarianism are used in the analysis of official Commission documents. The main sources are the regularly published Citize
This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. The bac
Disaster risk management efforts currently focus on long-term preventive measures and post-disaster response. Outside of these, there are many short-term actions, such as evacuation or distribution of water purifications tablets, medical supplies or flood response drills, which can be implemented in the period of time between the warning and a potential disaster to reduce the risk of impacts. Howe
The aim of this study was to investigate the motivational work in needle exchanges. The analysis was based on two theories; a theory of Per Revstedt and the pygmalioneffect. The study is based on qualitative interviews with seven person (six women and one man) who work in needle exchanges. The interviews is later analysed. The results show that the respondents express that the goal with the motiva
In the age of museomics, the ability to sequence the genetic material from old museum specimens provides an invaluable and often untapped molecular resource. The application of the latest Next-Generation sequencing (NGS) technologies to such specimens allows us to utilise the diverse biobank that is natural history museums. These approaches provide the opportunity to study both extinct or difficul
The statistical relation between ocean wave geometry and water particle movements can be formulated in the stochastic Gauss-Lagrange model. In this paper we use Slepian models to obtain detailed information of the sea surface elevation in the neighbourhood of local maxima in a Gaussian wave model and of the movements of the top particle of the waves. We present full conditional distributions of th
Consumers want innovations that fulfil present and future needs and to be delighted! Hence the main objective of an innovation is to create value for the consumer/customer by a product, process, service or combinations, but is also important for manufacturers, suppliers and society, to promote growth, create new markets, answer new needs etc. The retailers now have the power in the supply - and va
