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Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. We conducted a multi-method qualitative study, combining observations and interviews in order to explore and understand the online customer journeys of consumers
Purpose: While the phenomenon of new product development (NPD) and cycle time in general is sufficiently covered in the literature, a clear picture of the NPD length in startups has not been available so far. Simultaneously, the literature emphasizes the entrepreneurial perception and judgment as major factor for the success of a business, but does not specifically refer to the NPD cycle time.
Adela Innovation is a company in a situation similar to many other small and medium sized enterprises in Sweden today. The question about internationalisation is important because the development on the Swedish market is declining, but the company still is very small in an international context. Adela Innovation needs to find markets to enter, that are of an appropriate size and that don’t require
IKEA, a company well known around the world for their furniture, is also keen on using digital solutions to improve the customer experience. One of these solutions is the self-serving kiosk, a 27" touchscreen, that helps the customers find and buy products. As many other companies of similar size, IKEA wants to use the data from their digital solutions, as a base for some of their decision ma
Hearing is our second most important sense. The main focus of a surveillance camera is obviously the video but the audio shouldn't be neglected. It is possible to hear what the camera can't see and what is said in a conversation can't be showed in a video. Therefore there are good reasons to always try and achieve the best audio possible. This is not an easy task since cameras are oper
Denna uppsats undersöker fem centrala aktörer kring händelserna mellan statskupp och antagandet av en ny regeringsform i Sverige 1809. I traditionell historieskrivning, främst förespråkad av Fredrik Lagerroth, har dessa händelser beskrivits som en revolution. Syftet med denna uppsats relaterar till forskningsproblemet och motsatsförhållandet mellan Sveriges ”revolution” 1809 och andra revolutionerThis study examines five key actors in the events between the coup and the adoption of a new constitution in Sweden in 1809. In traditional historiography, mainly advocated by Fredrik Lagerroth, these events has been described as a revolution. The purpose of this study relates to the research problem and understanding of Sweden's "revolution" in 1809 and other revolutions such as the
There are countless amount of questions about online learning today, this dissertation meant to extensively address two of them: the importance of control over learning pace and synchronous social learning – in other words – interactivity. Placing online learning in the context of the current participatory media landscape serves with understanding why people engage and participate and how these mo
The 1998 State Street Bank &&semic Trust Co. v. Signature Financial Group, Inc. case took American patent law into a new era. A method of doing business is no longer a valid ground for rejection of patent applications, and the words that ''[v]irtually anything is patentable'' echoe in the legal and business societies. By rendering a data processing system configured for
In the modern business environment, there is growing number of companies placing weight on sustainability-related issues, such as waste management, local communities, use of resources etc. At the same time such stakeholders as investors, consumers, employees and communities are increasingly interested in understanding company’s efforts and progresses in the area of sustainability. With that respec
Depth data and bathymetry maps are used to analyze their association with tides, winds, currents and wave conditions in the port of Talara, at the coast of northern Peru. The objective is to investigate the processes that influence the sediment transport in the port. The sedimentation affects the saltwater pumps for fire fighting, obstructing them from delivering water since their operational wate
In Sweden, there is a great demand for construction. At the same time, construction companies must increase their profitability. This requires the development of systems for improved communication and interaction. Especially now when the industry is facing massive retirements, there is a risk that knowledge will be lost. To ensure quality the companies also need to involve their employees so they
This essay investigates how new innovations are introduced and implemented in the transportation system, and serves to illustrate this through a case study of Skånetrafiken and its plans to integrate mobility services. Mobility stands at the precipice of structural changes which will effectively challenge the social position of the car as the most common and self-evident choice of transportation.
Research question: How do social relationships and social interactions shape the behavior of young consumers on Social Media and Communication Apps? Purpose: The purpose of this study is to enhance the understanding of how the Social Customer Journey influences the purchasing behavior of young consumers on Social Media and Communication Apps. Furthermore, the study aims to explore the dynamics o
Background: Physical inactivity is a worldwide public health issue and the fourth leading risk factor for global mortality. As a measure of prevention or treatment several countries have developed concepts of physical activity on prescription (PAP) to tackle the common issue of sedentary behavior and thereby decrease the risk of chronic illness and premature death. The Swedish model of PAP, “Fysis
Spurred on by pressure to find sustainable energy production alternatives to fossil fuels, many industries have been acquiring land in order to plant crops for biofuel production. In Tanzania, biofuel development is in an early stage, and over the last decade, several foreign actors have tried to start up biofuel projects in the country (without success). Land acquisitions are seen by many as a fo
The reliability of energy supply is crucial for the well-being of individuals and the prosperityof countries. At the same time, energy production is closely connected to CO2 emissions,which is believed to have an important impact on human-induced global warming. In light ofresultant, partly counteracting challenges, energy efficiency has gained increasing attention as ameans of ensuring energy sup
For many years the benefits of using stockings that exert a pressure on the legs, to prevent and treat a number of health conditions, have been well known. For just as many years carers and caretakers have been struggling to put on these stockings onto the legs. The high compression strength of the stockings makes it very difficult to put them on the way one does with ordinary stockings. Today, me
Water pollution from industrial or household waste, containing dyes from the textile industry, poses a significant environmental challenge requiring immediate attention. In this study, we have developed a crosslinked-smart-polymer film based on 2-(dimethylamino)ethyl methacrylate copolymerized with other hydrophilic and hydrophobic commercial monomers, and its efficacy in removing 21 different tex
Global climate models (GCMs) are challenged by difficulties in simulating cloud phase and cloud radiative effect over the Southern Ocean (SO). Some of the new-generation GCMs predict too much liquid and too little ice in mixed-phase clouds. This misrepresentation of cloud phase in GCMs results in weaker negative cloud feedback over the SO and a higher climate sensitivity. Based on a model comparis
