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Thesis purpose: The purpose is to enhance the understanding of the influence inclusion has on Generation Y consumers when utilised in fashion brands. By isolating two areas of interest namely marginalised gender and size, we aim to provide insight into their effects on the attitude and purchase intention. Methodology: A deductive approach and therefore a quantitative research design is chosen. T

Gwadar port is a deep-sea port that lies at the southwestern coast of the Balochistan province. Since 2002, it has been given quite some attention; the government realized its potential of becoming a major hub port of the region, given its proximity to the Strait of Hormuz, a sea passage through which a fifth of the world’s oil transit occurs. MOUs have been signed and commitments made in excess o

Våren 2000 enades Europeiska Rådet om att senast år 2010 ha förvandlat Europa till världens mest konkurrenskraftiga kunskapsbaserade ekonomi. Riktlinjerna samlades i den s.k. Lissabonstrategin. Genom att kritiskt granska dokument som producerats inom ramen för Kommissionens agenda i2010: "Ett informationssamhälle för tillväxt och konkurrens" vill jag synliggöra hur EU beskriver informat

Background: Migration is important for the metastatic capacity and thus for the malignancy of cancer cells. There is limited knowledge on regulatory factors that promote the migration of neuroblastoma cells. This study investigates the hypothesis that protein kinase C (PKC) isoforms regulate neuroblastoma cell motility. Methods: PKC isoforms were downregulated with siRNA or modulated with activato

Protection against mucosally transmitted infections probably requires immunity at the site of pathogen entry(1), yet there are no mucosal adjuvant formulations licensed for human use. Polyethyleneimine (PEI) represents a family of organic polycations used as nucleic acid transfection reagents in vitro and DNA vaccine delivery vehicles in vivo(2,3). Here we show that diverse PEI forms have potent m

In osteoblasts, cyclooxygenase 2 (COX-2) is the major isozyme responsible for production of prostaglandins. Prostaglandins are local mediators of bone resorption and formation and are known to be involved in bone's adaptive response to fluid shear stress (FSS). We have previously described a model of trabecular bone loss in hindlimb-suspended mice and rats and demonstrated partial protection from

Policies to reduce household energy use usually target the individual customer. This is probably one explanation for the limited effect of many information policies, because two concepts with different meanings are confused: individual and household. In most contexts, an individual stands for what s/he does, but in the policy context, an individual is taken to represent the entire household. This