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In his book "the Brand Matrix" Mats Urde presents a model that lies in the intersection between strategy, marketing and organization. The subtitle foretells, “Corporate Brand Leadership Starts from the Inside.” “There are nine questions that help you define your brand’s identity. Answer them and you will have a brand with a clear identity core that works as a stepping stone for communicating and t

https://www.lusem.lu.se/article/defining-your-brands-identity-core - 2026-07-17

This article is over 5 years old, and the information may therefore be outdated. Crashing computers or smartphones - and security loopholes that allow hackers to steal millions of passwords - could be prevented if it were possible to design error-free software. To date, this is a problem that neither engineers nor current supercomputers have been able to solve. A major reason for this is the compu

https://www.lunduniversity.lu.se/article/biological-supercomputers-be-powered-molecular-motors - 2026-07-17

This article is over 5 years old, and the information may therefore be outdated. The University’s main priority in these difficult times is the safety and well-being of our students, our staff and the community around us. As a centre of education and research in Sweden for more than 350 years, the University has stood through many major events in world history and by working together in solidarity

https://www.lunduniversity.lu.se/article/lund-university-and-coronavirus-covid-19 - 2026-07-17

Investigation of a metre-long front flipper, uniquely preserved with fossilized soft tissues, has revealed that the giant ichthyosaur Temnodontosaurus was equipped with flow control devices that likely served to suppress self-generated noise when foraging in dimly lit pelagic environments about 183 million years ago. Thus, this visually guided megapredator relied on underwater stealth—or ‘silent s

https://www.science.lu.se/article/ancient-giant-marine-reptile-relied-stealth-while-hunting-darkness - 2026-07-17

https://www.lucsus.lu.se/article/heat-action-plans-urban-cities-risks-excluding-most-vulnerable - 2026-07-17

Researchers studied if auricular acupressure could work as pain relief in osteoarthritis patients at 65 years old or older. In the study, researchers also investigated the participants' sleep quality. All the participants were 65 years old or more and lived in nursing homes in Korea.  There is a link between osteoarthritis pain and poor sleep. According to the study, sleep quality in people withou

https://www.arthritisportal.lu.se/article/auricular-acupressure-relieve-oa-pain - 2026-07-17

Researchers at Lund University in Sweden have identified one of the reasons why the childhood cancer neuroblastoma becomes resistant to chemotherapy. The findings are significant for how future treatments should be designed. The results have been published in Science Advances. Neuroblastoma is an aggressive cancer of the sympathetic nervous system, especially of the adrenal gland. Despite intense

https://www.medicine.lu.se/article/altered-cell-behaviour-behind-resistance-neuroblastoma - 2026-07-17

In this series, we continue our reporting on the timeline of surgical treatment of late stage osteoarthritis. Today we meet Sven, who has had problems with pain and limited mobility in one of his knees for several years. After visiting his primary care health center, Sven received physical therapy and has been doing exercises at home, carefully following instructions. He has also received several

https://www.arthritisportal.lu.se/article/reportage-come-sven-his-surgery - 2026-07-17

In an ideal world, perhaps the Psychological Defence Research Institute in Helsingborg would not even exist. But the global situation has brought attention, increased research funding and significant interest in collaboration from wider society. “The entire research institute is built around the idea that the world is troubled. We could be ten times the size we are, there is such an enormous amoun

https://www.staff.lu.se/article/psychological-defence-research-institute-we-could-be-ten-times-size-we-are - 2026-07-18

In collaboration with Lund University Commissioned Education (LUCE) the department of Service studies offers a new international education programme with start later this spring. Focus is on the region around Lake Victoria in east Africa and prefect Mattias Wengelin, responsible for the programme, hope to share knowledge about sustainable services. LUCE contacted Mattias Wengelin in his prefect ro

https://www.ses.lu.se/en/article/service-studies-starts-education-programme-great-lakes-region - 2026-07-17

This article is over 5 years old, and the information may therefore be outdated. One of the medical students who has begun working at Skåne University Hospital to strengthen Skåne's health service in the fight against Covid-19 is Hanna Djerf. For her, giving help where it’s needed is an obvious thing to do. She is also gaining valuable insight into how intensive care works. At the end of March, th

https://www.medicine.lu.se/article/you-want-help - 2026-07-17

A few years ago, Maria Ekelin, programme director for our midwifery programme at the University of Texas, taught within the framework of STINT Teaching Sabbatical. "I'm passionate about educational issues and always have the University of Texas and how they did it in the back of my mind".A few years ago, Maria Ekelin, program director for our midwifery education, was in Austin, University of Texas

https://www.staff.lu.se/article/time-apply-teaching-sabbatical-among-most-fun-things-ive-done-teacher - 2026-07-18

Why do some people develop type 1 diabetes and others do not? Worldwide, researchers are now collaborating to find the answer to this complex question. Diabetes researchers at Lund University recently contributed data to a new study that shows that type 1 diabetes develops in three different ways in children. This improved understanding makes it possible for scientists to conduct new types of stud

https://www.ludc.lu.se/article/blood-testing-children-leads-better-understanding-type-1-diabetes - 2026-07-17

In Sweden he fears a risk of care damage, which likely does not exist in countries like Romania. During three months in the autumn, SWEAH PhD student Glenn Möllergren, Lund University, will live in Romania and find out more about it. First one year in the 1990s and then at a number of longer stays for education and work. Soon a smaller moving load will go to Romania again. Möllergren has received

https://sweah.lu.se/en/article/romania-you-bite-bullet-and-do-it-yourself - 2026-07-17

From the Vice-Chancellor’s blog: For several years, Lund University and many other stakeholders within the sector and beyond have been calling on the Government to alter and simplify immigration legislation and its regulations for researchers and doctoral students. Sweden and its universities are competing in a highly competitive international study and labour market, and there have been far too m

https://www.staff.lu.se/article/new-immigration-rules-researchers-and-doctoral-students-welcomed - 2026-07-18

This article is over 5 years old, and the information may therefore be outdated. LUMES alumni Sophia Speckhahn and Annabel Schickner from batch 19 visited LUMES to share their stories about life after LUMES, from graduation to getting their first jobs. Today they are both working with sustainability within different sectors in Germany. Find out what they think are the most important skills they ga

https://www.lumes.lu.se/article/meet-lumes-alumni-sophia-speckhahn-and-annabel-schickner-batch-19 - 2026-07-17

The packing crates are emptied, new furniture is in place, the art is hung, and the tech is working. The Offices of the Vice-Chancellor and staff have moved into the King’s House. The new entrance opens onto the University Square and the fountain. Behind the doors of the University’s oldest building, there’s a definite air of new and modern. You are greeted first by an exhibition about the buildin

https://www.staff.lu.se/article/new-beginning-kings-house - 2026-07-18

Clay is a material that has been used since ancient times for protecting, building and carrying things. If we learn more about how to change various properties of clays, such as through the addition of certain molecules or salts, we can use them for new and sustainable products in the fields of medicine, architecture and building materials. The strategic research area eSSENCE supports a new collab

https://www.lunduniversity.lu.se/article/clay-ancient-material-great-future - 2026-07-17

Graduation was approaching and alumnus Erik Månsson didn't know what he wanted to do. A few months later he received the diploma in his hand, as well as his first job - CEO for a start-up within Food Tech. We had a talk with Erik about his job - as well as the start-up world, student life and sources of inspiration. Editor's note: this interview is from 2024.Erik, tell us about what you do today!I

https://www.lusem.lu.se/article/erik-mansson-alumnus-bsc-business-and-economics-2019 - 2026-07-17

Professor Michael Edgerton is a composer directing the Artistic Research programme at Malmö Academy of Music who has made a name for himself within the field of Artistic Research in Music by being at the forefront of vocal exploration. His compositions have received performances and recognition around the world, and he has just released a new CD with the pianist Moritz Ernst on the label Perfect N

https://www.iac.lu.se/article/meet-michael-edgerton - 2026-07-17