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Denna studie undersöker hur feministiska diskurser konstrueras och omformuleras inom sportfemvertising för att legitimera varumärkesidentitet och positionering i ett kommersiellt sammanhang. Studien analyserar fyra kampanjer av Nike (2020, 2025), Adidas (2025) och Puma (2022) genom en kvalitativ multimodal kritisk diskurs analys, baserad på Fairclough’three-Dimensional Model. Analysen undersöker fThis study examines how feminist discourse is constructed and adapted within sports femvertising in order to legitimise brand identity and positioning in a commercial context. The study analyses four campaigns by Nike (2020, 2025), Adidas (2025) and Puma (2022) through a qualitative multimodal Critical Discourse Analysis, based on Fairclough’s Three-Dimensional Model. The analysis analyses feminis

Background: There is an evident discrepancy between need and provision of evidence-based return-to-work (RTW) interventions in existing mental health services. Online dissemination of evidence-based interventions is presumed to reduce this gap. However, there is almost no knowledge available on perceived acceptability of digital RTW interventions among service users, which are factors that might i

Background and aims: The lockdown of sports and gambling venues during the coronavirus disease 2019 (COVID-19) pandemic caused a fear of increased gambling on other online gambling types, with a risk for transfer to more addictive gambling than otherwise. This study aimed to estimate changes in gambling activity during COVID-19-affected periods among all gamblers at a Swedish state-owned gambling

Background: International research demonstrates an association between arts and culture activities and health and wellbeing. A similar association exists for sports event attendance and health. The aim of this study was to investigate associations between arts and culture engagement and attending sports events during the past year and self-rated health (SRH). Methods: A cross-sectional study. A pu

Coordination of Official Development Assistance (ODA) has been an important topic in debates focused on improving the outcomes of international development. The subject assumes particular importance with the expected increase of ODA flows to support developing countries addressing climate change-related issues. The case of Mozambique is of special relevance due to the heightened consequences of cl

Sammanställning av kursvärdering för JAPC01, ht 2018 1= stämmer inte alls; 5 stämmer helt. Svarande: 33 Kommentarerna återges ordagrant, avgränsade med semikolon. 1. Läraren/ lärarna var pedagogiska och kunde förklara innehållet på ett bra sätt: 4,03 Kom: Det var stundtals svårt att hänga med och lite överrumplande; Var inte här ofta nog för att ha en bra uppfattning, men intrycket jag fick var po

https://www.sol.lu.se/media/utbildning/dokument/kurser/JAPC01/20182/Sammanst_llningKursv_rderingJAPC01ht18.docx - 2026-07-07

Service has traditionally been a forceful competitive tool in grocery retailing. Lately discount stores has proven to be a winning concept within North European grocery re-tailing and this has evoked a renewed interest in service quality and grocery retailing. The overall aim of this study is to enhance the understanding of customer perceived service quality within grocery retailing, by testing a