Filtyp
RESEARCH QUESTION: What are the main drivers and barriers affecting the Swedish energy industry and its institutional logic? PURPOSE: The purpose of this study is to examine the drivers and barriers affecting the Swedish energy sector and its institutional logic. THEORETICAL PERSPECTIVE:The theories used for this paper, give the reader an overview of the subject and include: Dominant Logic, Invest
The automotive industry is currently witnessing a standard battle between the emerging propulsion technologies and the internal combustion engine. Almost all efforts, whether they are initiated by governments or established players of the automotive industry, have been deployed on a small-scale basis. However, an ambitious attempt is currently being made by the venture-backed company Better Place,
With this thesis we want to prove that by using a single formula for picking stocks, Joel Greenblatt’s ‘’Magic Formula’’, it is possible to achieve returns higher than those achieved by a related index. To prove this, we will construct a portfolio, according to “The Magic Formula”, and backtest the portfolio in the Swedish stock market. The test period will be March 1999 to January 2010 and we wil
Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to s
The purpose of this thesis is to analyze how corporate branding as the organizational resource with different dimensions used for attracting employees. Corporate branding is the cutting-edge organizational and marketing research field and lacking of empirical work, many researches make focus on the relationship between the organizations and its customers, few empirical researches make the contribu
Title: Resistance and uncertainty in change processes. How can dialogue and participation be used to ensure a successful implementation of a change initiative? Author: Cathrine Westlie Eidal Advisor: Charlotte Simonsson Problem: Resistance and uncertainty towards change are the main problems why change initiatives fail. There is also a lack in the literature when it comes to how the employees perc
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
In 2000 Copenhagen in Denmark and Malmö in Sweden got connected by the 18km long Øresund Bridge. The bridge’s explicit purpose was not only to physically connect Denmark and Sweden but also to support the development of the cross-border region, the Øresund Region. The Øresund Region contains many knowledge intense organizations, entities and inhabitants holding a lot of knowledge. Today these acto
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Denna magisteruppsats bygger på en översättning av en text från hjälporganisationen ActionAid. Texten behandlar kvinnliga jordbrukares situation och hur denna kan förbättras. Uppsatsen består av en inledande textanalys där några av textens utmärkande drag tas upp. Därefter följer en genomgång av förutsättningarna för översättningen och valen av översättningsstrategier. Sist kommer en översättnings
Key words: Corporate environmentalism, ecologic-economic decision-making, CSR worldviews Purpose: To explore environmental decision-aming processes at managers at Skanska, also with regard to enviornmental decison-making conceptualizations in theory. Method: The research of the thesis is based on a qualitative approach through the use of semi-structured and open interviews. Furthermore an interpre
The thesis is done for the company Gambro which manufactures dialysis products worldwide. The idea of this thesis is to investigate weaknesses of the communication protocol which is used in one of the Gambro dialysis machines, Prismaflex and thereby investigate opportunities to improve the system by using other protocols. The thesis is divided into three major parts. They are the study of Prismafl
Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti
This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut
A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relat
