Nudging insurance customers to go digital: Evidence from a field experiment with Länsförsäkringar Skåne.
By performing a field experiment within behavioural economics with focus on creating a nudge, this study enables to investigate whether a nudge that create better awareness have ability to influence individuals to make a more environmental friendly decision. By performing a field experiment in cooperation with Länsförsäkringar Skåne, the study shows that the nudges have a significant impact of rai