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Denna uppsats undersöker ifall marknadsföringsmetoden Pay What You Want (PWYW) har en starkare positiv påverkan på en konsuments attityd gentemot en produkt i förhållande till gratisprover (FREE). Detta undersöktes på studenter i Lunds Universitet med ett implicit test, SC-IAT. Medan FREE ger bort produkten utan extra kostnad tillåter PWYW konsumenten friheten att köpa en produkt till vilket pris This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. While FREE gives the product away without further ado, PWYW allows the consumer the freedom to buy a product at any amount of their

Den dag ett börsnoterat företag skall offentliggöra sin årsredovisning är alla externa intressenters strålkastare riktade mot just det företaget, vilket brukar medföra en viss uppståndelse. Scenariot brukar vara att VD:n berättar hur verksamheten har utvecklats, och i var mans hand återfinns en årsredovisning till utformningen likt ett tjockt magasin med tidsriktig design. Men vad hittar vi mellan

This paper investigates how compassion with and understanding for the suffering of the other is constructed by the media and why certain choices are made with respect to coverage and framing. Articles published in the Swedish newspaper Dagens Nyheter in relation to three different cases that all take place in Haiti have been surveyed by using quantitative content analysis and qualitative textual a

Rapid urbanisation has intensified socio-spatial inequalities in cities of the Global South, leading to the growth of informal settlements that remain excluded from formal planning systems. In India, this condition is increasingly evident in rapidly urbanising cities such as Coimbatore. This thesis investigates how sustainable urban design strategies can be employed to rehabilitate informal settle

This thesis provides an insight into Jamaica’s energy situation and its electricity sector through the barriers that prevent the implementation of renewable energy. In both the energy sector and electricity sub-sector the need to incorporate alternative energy sources, it has revealed, is becoming more apparent with increasing oil prices, widening debt burdens and rising unemployment, among others

This researchʼs foundation is the current state of affairs in Kiribati in relation to the effects of climate change and how the nation will face the future. The paper examines how different actors in Kiribati are helping the country prepare for possible climate change displacement in the future, from the viewpoint of said actors. Interview data, supplemented by observational data from time spent i

Background: Precarious employment is a risk factor for poor mental health, particularly among young adults. Knowledge about how young people maintain their mental health while in a precarious employment situation is scarce. The aim of the study was to explore the meaning of precarious employment for young adults in Sweden and their strategies for maintaining good mental health. Methods: In-depth i

INTRODUCTION: Exercise interventions have a strong evidence base for falls prevention. However, exercise can be challenging to implement and often has limited reach and poor adherence. Digital technology provides opportunities for both increased access to the intervention and support over time. Further knowledge needs to be gained regarding the effectiveness of completely self-managed digital exer

The convergence of advances in medical science, human biology, data science and technology has enabled the generation of new insights into the phenotype known as ‘diabetes’. Increased knowledge of this condition has emerged from populations around the world, illuminating the differences in how diabetes presents, its variable prevalence and how best practice in treatment varies between populations.

PURPOSE: Reliable molecular diagnostic tools are still unavailable for making informed treatment decisions and monitoring the response in patients with castration resistant prostate cancer. We evaluated the significance of whole blood circulating androgen receptor transcripts of full length (AR-FL) and splice variants (AR-V1, AR-V3 and AR-V7) as biomarkers of abiraterone acetate treatment resistan

The convergence of advances in medical science, human biology, data science, and technology has enabled the generation of new insights into the phenotype known as "diabetes." Increased knowledge of this condition has emerged from populations around the world, illuminating the differences in how diabetes presents, its variable prevalence, and how best practice in treatment varies between population

Educational research in higher education needs a methodology for how to think and act in relation to how pedagogical interactions support learning. A methodology that can identify how pedagogical rhetorical qualities, such as confidence and a desire to learn, are embedded in a pedagogical interaction. This article presents an outline of a pedagogical rhetorical interactional methodology that enabl

Background Juvenile idiopathic arthritis (JIA) is an umbrella term of inflammatory joint diseases in children. Oligoarthritis is the most common form in the Western world, representing roughly 60% of all patients. Monocytes and macrophages play an important role in adult arthritides, but their role in oligoarticular JIA is less studied. Polarization highly influences monocytes’ and macrophages’ ef

OBJECTIVE: This study explored the association of patients' demographics, health status, symptom severity, previous osteoarthritis (OA) care, and psychological status with the change in pain severity following a first-line intervention including education and exercise for OA provided nationwide in Swedish primary care. METHODS: This register-based cohort study included 23,309 people with knee or h

The armed conflict shaped and determined land-uses, water access and social and environmental norms in highlands regions in Colombia for several decades. The withdrawal of the Revolutionary Armed Forces of Colombia (FARC) after the Peace Agreement with the government of Colombia in 2016, has brought new dynamics in access and uses of land leading to increasingly visible social-environmental impact

BACKGROUND: Reports on perioperative complications after postchemotherapy retroperitoneal lymph node dissection (PC-RPLND) for nonseminoma germ cell tumour (NSGCT) are from experienced single centres, with a lack of population-based studies. OBJECTIVE: To assess the complications of bilateral and unilateral PC-RPLND. DESIGN, SETTING, AND PARTICIPANTS: A prospective, population-based, observational

OBJECTIVE: To evaluate psychometric properties of newly developed hand and wrist proprioception tests.DESIGN: Cross-sectional and test-retest comparisons.SUBJECTS/PATIENTS: Twenty-six individuals (mean age 40 years) with wrist disability (> 3 months) due to traumatic injury or general instability.METHODS: Pointing acuity (with eyes open and closed), active joint position sense (in extension, flexi

Background Type 1 diabetes begins with autoimmunity against pancreatic islet antigens, including insulin. The aim of the Primary Oral Insulin Trial (POInT) was to evaluate the efficacy and safety of daily high-dose oral insulin to prevent the development of islet autoantibodies and diabetes. Methods In this randomised, controlled, primary prevention trial, genetic screening in seven obstetric and

The International Bladder Cancer Group (IBCG) has proposed a prognostic model for intermediate risk (IR) non-muscle invasive bladder cancer (NMIBC) for clinical decision-making. We applied the IBCG IR model in a population-based Swedish setting in patients with primary IR NMIBC diagnosed 2013-2014 in BladderBaSe 2.0. Patients were stratified into low-risk (unifocal and tumour size < 3 cm) and inte