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Denna studie ämnar att öka förståelsen för hur Volvo Cars, som ett multinationellt företag, stärker sitt varumärke genom att strategiskt knyta an till den nationella identiteten och tillhörande myter för att kommunicera svenskhet och mångkultur. Studiens empiriska material består av tre reklamfilmer i Volvos kampanj Made by Sweden, som utifrån ett kvalitativt perspektiv analyseras med hjälp av sem

This project is an collaboration with Höganäs AB, with the goal to design a light vehicle that meets the demands of the modern commuter, in function as well as in quality and sustainability. The result of the project is a light scooter using Höganäs E-Drive system, with Hydrogen Fuel Cells as the power source. The vehicle is designed to be adaptable to the user, while still being comfortable and e

The Freedom Theatre is one of the most remarkable institutions in occupied Palestine, and indeed the world. Nestled in Jenin refugee camp in the West Bank, the theatre has faced attacks, threats, imprisonment of many functionaries, and the assassination of its co-founder. And yet the theatre has not only endured, it has grown, from a provisional hall with rented plastic chairs to one of Palestine'

https://www.jur.lu.se/forskning/disputationer/disputationer-2001 - 2026-07-05

Syftet med denna studie är att undersöka vilka köpkriterier som ökar köpintentionen för såväl företagskunder som för privatkunder, vilket i sin tur gör att en kund blir lojal och därmed stärker ett varumärkes värde. Utgångspunkten för uppsatsen har varit i kvalitativ forskningsstrategi där våra undersökningar har varit semistrukturerade intervjuer. Vår primärdata har varit våra intervjuer och se

Cutting-edge technology needs small, ultrafast devices, operational in a wide range of regimes. This calls for solids with novel, unconventional and tailorable properties. Great progress is expected from materials in which electron-electron and electron-phonon correlations strongly affect the dynamics ( i.e. "unforeseen" useful properties are expected to be most likely found in systems with comple

Collaboration between academia and society has become a key priority for many higher education institutions (HEIs). In Sweden, this is partly driven by political calls to secure the long-term provision of knowledge, innovation and competitiveness. At the system and institutional level, responses to this are reflected in governance structures and strategic documents. However, those strategic respon

A key question for evidence-based medicine (EBM) is how best to model the way in which EBM should “[integrate] individual clinical expertise and the best external evidence” (Sackett et al. 1996). We argue that the formulations and models available in the literature today are modest variations on a common theme and face very similar problems. For example, both the early and updated models of eviden