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Syfte: Författarnas syfte med denna uppsats är att undersöka hur konsumenters uppfattning för varumärken förändras när ett varumärke använder sig av provocerande marknadsföring. Ett ytterligare steg är att se de olika varumärkena som testas, som representanter för de varumärkespersonlighet som beskrivs ovan. Därigenom kan mer än bara varumärke studeras. Metod: Kvalitativ undersökning med fyra fokPurpose: The purpose of this study is to examine how consumers’ idea of brands differ when provocative marketing is used. One step further is to see the brands used in the study as representatives for the different categories of Brand Personality. Therefore, a group of brands can be studied, rather than just the one. Methodology: Qualitativ research with four focus groups. Theoretical perspective

Villa homes are designed to be able to tackle many injured leading factors. Today's villa homes are planned and projected by many years of experience in villa construction. No matter how well you planned the project planning and execute it, an injury can occur. Moisture and water damage can occur from a variety of factors, both from the outer- and inner factors. The external factors may be in

Steel structures in an offshore processing environment must be designed for an accidental explosion event. The current verification procedure implemented at Aker Solutions (AKSO) enforces an elastic single degree of freedom (SDOF) analogy to implicitly account for dynamic effects in linear static FE analyses. The implication of this approach is that structures are designed to remain within their e

This paper estimates labor supply effects for informal caregivers in Sweden using four waves of the SHARE data panel. To give daily or weekly care to a parent, step parent or parent in law is found to be more common among women than among men and is associated with lower employment probability for daily caregivers although the causal direction of the relationship is unclear. No negative effect of

This master thesis is a part of a larger interwork between SP, KTH and Alfa Laval funded by the SIO graphene programme, which end goal is to formulate an anti-corrosion coating based on graphene or graphene related materials (GRMs). The investigation is partly based on an article “Novel anticorrosion coatings prepared from polyaniline/graphene composites” from 2012 by Chang et al in combination of

Credibility assessment of testimony is a very important part in the asylum adjudication procedure. The credibility assessment is intended to tell decision-makers whether they should accept the facts as supported by the applicant’s statement. Only those parts of the statement which are recognized as credible will then be considered in determining the validity of the asylum claim. This thesis exam

In this empirical essay, I explore how the distribution of pharmacies has altered for the Swedish population since the re-regulation of the pharmacy market in 2009. I first review the current situation on the pharmacy market in Sweden and the conditions regarding the change in market structure from a previous state-run monopoly to a less regulated market. Further, I describe outcomes in other coun

Key words: sustainability, hotel reviews, tourism, online reviews

Examensarbetet har genomförts på Institutionen för Maskinteknologi Industriell Produktion LTH vid Lunds universitet. Examensarbetet påbörjades som en del av ett uppdrag med utgångspunkt i att söka nya materialkonstanter för beräkning av skärmotstånd och specifik skärkraft i ett system för rekommendation av skärdata. Examensarbetet utvecklades att inkludera en vidare vy av skärbarheten i totalt 16

The thesis presents a basic validation study on the use of evacuation models for the simulation of ascending stair evacuation. The validation of the evacuation models is performed against a benchmark experiment consisting of a 50-floor ascending evacuation. The aim is to find which models – depending on the input calibration effort -can provide conforming results against the benchmark experiment r

Youth unemployment in Georgia is severe. In order to bring young people closer to the labour market, the strategy of building vocational education and training (VET) system is actively pursued. However, business engagement in this process is low, impeding the system to provide the skills and knowledge tailored to labour market needs. The purpose of the thesis is to find out the reasons behind the

This study investigates how the usage of a Kenyan mobile banking service called M-pesa affects women empowerment and if different forms of usage have a significant effect. This is done through the distribution of a questionnaire in Nairobi, Kenya. Through both a OLS and a 2SLS model the answers about a person’s usage of M-pesa is then run against a constructed a women empowerment index and against

Due to the fact that urbanization increases cities are getting denser. With increasing population comes increased demand for goods and services. However, the more transportation of goods within urban areas the more greenhouse gases is emitted and particular matter spread. In addition to this, an increasing amount of heavy vehicles lead to noise pollution and congestion, which could limit a city’s

Title: Insider trading and abnormal return on the Swedish stock market Seminar Date: 2015-05-25 Course: FEKN90 Examensarbete på civilekonomprogrammet (30hp) Authors: Philip Ek and Karin Erlinder Advisor: Rikard Larsson Purpose: By using classifications of different kinds of insiders we wish to en-lighten this area of study with empirical evidence of how insiders on the Swedish Stock Exchange

Utländska studier gör gällande att depersonalisationssyndrom (DPD) är lika vanligt som bipolär sjukdom eller tvångssyndrom. Trots detta betraktas DPD som ett ovanligt tillstånd inom psykiatrin. Det anses inte vara en självständig diagnos, utan endast symtom vid andra störningar. Depersonalisationssyndrom uppges därför av forskare vara en av den moderna tidens mest förbisedda diagnoser. Ingen svensStudies claim that depersonalization disorder (DPD) is just as common as bipolar disorder or obsessive-compulsive disorder. DPD is, despite this fact, seen as a rare condition within psychiatry, and not considered to be a diagnosis on its own. Instead it´s just regarded as symptoms that accompanies other psychiatric conditions. For that reason scientists claim that depersonalization disorder is on

This study investigates the effect of China’s exchange rate volatility on imports among China and ASEAN6 countries during 2001 and 2013, using three different measures of exchange rate volatility: volatility of exchange rate against U.S. Dollar, relative exchange rate volatility, and volatility of bilateral exchange rate. The test is performed by using fixed effects method and gravity model. The r

The motivation for the project is to investigate what happens if I add a second Earth in the Solar System and project it forward in time. I add an Earth mass planet (called Earth two) in the same orbit as the Earth on the other side of the Sun (i.e. six months ahead of the original Earth). I then investigate how the perturbation of the second Earth effects the Solar System in the short and the lon

Emeli Magnusson (2015) MVEK03 Natural resources are not infinite and are not renewed in the same rate as we consume them. Recycling outweighs a part of the consumption of resources, and the environmental impacts, resulting from the manufacture of new products. Recycling is an important part of getting a sustainable society, it brings us an opportunity to recycle material resources. This study exa

Conditional Cash Transfers (CCT) and microcredits are popular within the development community as poverty reduction instruments. Amartya Sen has proposed a holistic approach to development, poverty and inequality that does not see an increase in income as the aim of development. For this author, interpersonal inequality matters for the prospects to live a valuable life. Moreover, the concept of ha