“It is coming home to Rome” : social engagement and creativity in reactions to England national football team losing Euro 2020
PurposeThe purpose of this commentary paper is to analyze the burst of joy experienced by global football fans when England lost the final match during the Euro 2020 against Italy.Design/methodology/approachThe author worked with netnography (Internet ethnography), gathering material from the internet.FindingsThe author would consider the emotional explosion as a creative expression that was possi
