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The ESG (Environmental, Social, and Governance) framework has been extensively explored and used in the business sector in the past decade. However, rather than bringing about genuine change, the framework has been questioned for perhaps using ESG to legitimize the capitalist system. The purpose of this thesis is to examine how PTT Public Company Limited, Thailand's biggest energy company, use

Transnational migrant communities increasingly depend on digital platforms to sustain social connections, cultural practices, and community life across borders. For Chinese Christian migrants, digital media practices are shaped by both diasporic needs and the influence of China's digital surveillance and censorship, which extends beyond national borders. While existing research has explored Ch

Some forests are burning in the US, the North of Italy gets flooded, and early spring days start to feel like midsummer. But it seems more important what kind of lunch to have for Tuesday, or which coffee blend is best for the new espresso machine. What makes people really care about climate change, not just in terms of awareness, but emotionally? This thesis aims to explore the motifs behind and

This thesis investigates how AI-generated music challenges traditional systems of cultural legitimacy, identity, and musical taste. Drawing on Bourdieu’s theory of cultural fields and symbolic capital, and supplemented by Simon Frith’s insights into authenticity and identity performance, the study examines how emerging technologies reconfigure creative authority within platform-driven environments

In the digital age, public figures are no longer defined solely by their actions or media representation, but also by how they are discussed and interpreted by social media audiences. This thesis explores the evolving nature of digital criticism and symbolic vilified identity construction through a qualitative text analysis of YouTube comments about Greta Thunberg from 2019 to 2024. Drawing on 840

In January 2025, following renewed threats of a TikTok ban in the United States, over half a million users migrated overnight to RedNote (also known as Xiaohongshu), a Chinese lifestyle-sharing platform. This unexpected influx marked the first large-scale digital migration from a Western user base into a Chinese social media space. Among these users, who are self-described as “TikTok refugees”, a

In order to get an answer to the question of where a Viking-era harbor could possibly be placed in Löddeköpinge, indicators such as Lödde kar, Lödde å, the seasonal market place at Vikhögsvägen in Löddeköpinge, the permanent settlement in Löddeköpinge, the church village in Löddeköpinge, the burial field and the church in Löddeköpinge and Borgeby's trelleborg need to be studied in relation to

The scope of this Master Thesis project is divided in two parts. In the first part, the objective is to characterise various strains of Azotobacter vinelandii under diazotrophic conditions with regards to growth rate and production of metabolites, such as ammonium or PHB. This will allow for an assessment on which nitrogen fixing strain displays the most promising results for use in the second par

This study investigates how feminist health discourse is collaboratively produced on Xiaohongshu, a Chinese social media platform known for its female-dominated user base and stringent censorship environment. Focusing on the account Pause in Dialogue, the thesis explores how stigmatized topics such as menstruation, sexual health, and bodily discomfort are reframed through multimodal strategies and

Political oppression, massive exiles, censorship, and repression of freedom of speech have followed the post-Soviet states from their Sovietisation to the mimicked efforts of independence. This thesis explores how exiled journalists from post-Soviet countries, such as Russia and Belarus, redefine their professional roles and journalistic identities amidst severe authoritarian repression followed b

Con artists, those who use their charm and confidence to scam people, are thriving in modern society. They signified the moral crisis in neoliberal culture, where morality, the idea of supporting group goods, is desensitized and secondary to individual profits. The media content played a crucial role in intensifying the crisis. The monetization of criminality indicates that moral transgression is

RedNote (Xiaohongshu) is one of the most influential women-centered platforms in China. Due to its highly feminized features, female users curate and share contents related to their body image, reflecting the prevailing representations of Chinese aesthetic ideals and normative femininity. This thesis examines Gao-Da-Zhuang (tall, large-sized and strong/muscular) women’s bodily self-representation

Denna uppsats ämnade att undersöka relationen mellan de oberoende variablerna öppenhet, extraversion, tro på att lyckas i ett prekognitivt test och den beroende variabeln prekognition, som mättes genom ett forced-choice prekognitivt test vid namn Selfield. Sextio deltagare rekryterades och slutförde totalt 2 381 omgångar. Personlighetsdrag mättes med den svenska versionen av Big Five Inventory (BFThis thesis aimed to explore the relation between openness to experience, extraversion, belief in succeeding in a precognitive task, and precognition, measured with the forced-choice precognitive task the Selfield. Sixty participants were recruited and completed a total of 2,381 trials. Personality traits were measured using the Swedish version of the Big Five Inventory (BFI) and belief in succeed

This thesis explores the construction and negotiation of Tibetan identities through the lens of native Tibetan cinema, with a focus on Pema Tseden’s Balloon (2019). Drawing on theories of identity as construction, cultural hybridity, and minor cinema, the study examines how cinematic narratives and audience interpretations intersect to produce a nuanced understanding of Tibetan identities in conte

This study explores how young Chinese car owners creatively modify a specific model, the Wuling Hongguang Mini EV, and mediate these behaviors through the social media platform RedNote, transforming this affordable micro-electric vehicle into a vehicle for identity performance and resistance. Based on media and cultural studies, this study adopts a qualitative method, combining qualitative text an

This study investigates how premium clothing brands use digital narratives on Instagram to foster meaningful consumer engagement, explicitly focusing on Scandinavian cultural contexts. The study used a combination of survey data and expert interviews to examine how branded content could mediate consumers' emotional and cognitive responses based on the structures of Instagram. The findings indi

This thesis explores how young urban Chinese women construct virtual intimate relationships within the context of otome games and related practices, Cosplay commissions and role-play chatting (RPC). By combining autoethnography and semi-structured interviews, the study delves into the emotional practices and gender dynamics that emerge from players’ engagement with virtual romance and semi-virtual

This study explores the interplay between gender, gaming, and cultural memory through the case of Code: Kite, a Chinese female-oriented historical game that reimagines the Three Kingdoms era from a female perspective. Drawing on semi-structured interviews with eleven female players and analyzed through thematic analysis, the research examines how players perceive gender expression in the game, how

This thesis investigates how Berghain, a well-known Berlin nightclub, is imagined, mediated, and contested as a queer space in digital environments. Due to Berghain’s strict no-photo policy, direct visual representations are limited. In response, users have turned to storytelling, affective reflection, and symbolic representation to recreate its atmosphere and meaning across online platforms. Whil

This thesis investigates how Chinese female stand-up comedians construct gendered narratives through humor and how female audiences interpret and respond to these performances. Focusing on two popular online shows—Stand-up Comedy and Its Friends and Comedy King (Stand-up Season)—the study examines how humor becomes a space for negotiating feminist expression under ideological, cultural, and commer