Setting off carbon offsets - Testing New Communication Messages in Voluntary Carbon Offset and its Correlation to Public Transportation on Vacation
Purpose: The main purpose of this research is to gain a better understanding of how communication messages can be created more effectively in order to increase the intention to participate in VCO schemes. Furthermore, this study seeks to investigate if and how VCO and public transportation as part of a low carbon footprint vacation could be communicated. Method: A quantitative method with an expe
