Using experimental methods to assess the persuasiveness of corporations' trust-repair discourse strategies
Persuasion and manipulation have been central concerns of Critical Discourse Analysis since its beginnings (e.g. Hart 2014; Van Dijk 1996). Traditionally, the persuasive and manipulative potential of texts has been explored by means of interpretive analysis. However, the actual perlocutionary effects of the strategies identified through this process are rarely (if ever) evaluated empirically. This