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We aim to investigate the consumers’ perspective on what kind of values within loyalty programs with a one-to-one marketing approach, meaning personalized offers, which can be identified in a grocery retail setting. Our aim is to seek if there is any correlation between the potential value and consumers’ loyalty to a store. We find a lack of qualitative studies within the area of loyalty programs

Purpose: The purpose of the thesis is to examine how the pay-performance relationship behaves for firms listed on the Stockholm Stock Exchange large cap list and attempt to draw inferences about how nation-specific aspects characterizing listed Swedish firms affect the relationship. Method: The method is a regression analysis using regressing performance on pay along with the control variables fir

This document deals with the sustainability trends and the relevance of these trends to Thule AB. The purpose of this report is to advise THULE AB about the trends in sustainable development practices. This document is part of our work thesis for master’s degree in Sustainable Business Leadership Program, at Lund University, Sweden. The research was done with classmates Jorghe Cardozo, Bei Gao and

The concept of sustainability has been put forward since 1987 and from that point of time research regarding it has emerged and evolved since its appearance. Definitions of sustainability vary from person to person due to the context used, and big amount of companies have started to realize its importance and begun with searching their ways till achieving a sustainable development in today‘s tough

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

The growing focus on customer relationship forces enterprises to tailor their processes in a more customer oriented way. The concept of customer relations is a topic of marketing studies, but it has strong implications on organization studies because of its role in the formation of employee understanding. “Customer orientation” is said to be at the very heart of the IKEA way, especially in Returns

The aim of the thesis is to establish what impact the selected push- and pull factors had on the total number of emigrants and three chosen professional groups, farmers, factory workers and maids, who emigrated from five different Swedish counties between the years of 1870 and 1900. Analysis will also cover responses of the professional subgroups, such as the rural/urban- and female/male professio

Problem discussion: How should information be handled to facilitate and benefit from modularity? How should Clarkson Inc. adapt their information handling to modularity and what benefits can be reaped by doing this? Purpose: The purpose of this master thesis is to help Clarkson Inc. adapt their information handling to modularity and to extract theories, methods and tools to guide companies in simi

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial re

The Black Scholes Merton (BSM) contingent claims approach to modeling corporate default risk entails mapping a distance to default (DD) to a probability of default (PD) in application. To accomplish this, the research community typically assumes a normal distribution. The authors question the practical relevancy of such research, since the BSM contingent claims approach most commonly used in pract

Issue of study: A forecasted increase in energy demand and consumption, together with a decrease of existing oil and gas reserves, has led the oil and gas producers to new areas beyond the conventional oil and gas regions. The Arctic, an area mainly located north of the Arctic Circle, is believed to hold very large potential of the world’s yet-to-be discovered oil and gas reserves. In addition, th

The main purpose of this study is to examine how employees relate to and experience the organizational brand. This is done by examining the brand discourse, to discover how participants in the study relate to this discourse.

This theoretical reflection study is a narrative self-representation that uses autoethnographical methodology to illustrate the learning outcome of the project developed while enrolled at the Entrepreneurship programme in Lund University School of Economics and Management. In the study I will use data collected extensively throughout the programme as weekly submitted learning journals. It will be