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This study aims to identify and categorize the political engagement of artist Taylor Swift on Instagram and Twitter/X between 2018 and 2024. By doing this the objective is to determine whether Swift can be classified as a "celebrity politician 2" (CP2) according to John Street’s definition. This definition encompasses celebrities who utilize their platforms to engage politically without
Upon marketing the system in Europe and the USA cost savings generated from reduced work force have been prevailing. Since the cost of labour is much lower in the Asia Pacific region other factors have to be stressed. The parameters of flexibility and quality assurance may however cover any initial investment in a production system. Our purpose is to value flexibility and quality in a manufacturin
I uppsatsen analyseras Harry Potter-böckernas skildring av hur det dras upp gränser mellan olika raser inom magivärlden i förhållande till Zygmunt Baumans teori om hur judarna under 1800-talet utsattes för antisemitism på grund av att de antogs överskrida nationalitetsgränserna. Dessutom förs en argumentation för att böckerna kan läsas som en allegori över vår världs rasism. Rasismen i magivärlden
The purpose of this essay is to examine kitsch in high culture and Jeff Koons’ and Thomas Kinkade’s relationship to kitsch in their art and artistry and how this relationship affects their status as artists. The study is a comparative analysis based on institutional and sociocultural theory. Tools from Pierre Bourdieu’s study of fields are used methodologically to examine the artists positions in
The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014. I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson'
Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma
Thesis purpose: The purpose of the master thesis is to examine what affects Generation Y’s values, attitudes and beliefs towards the fair trade label and ecological quality labels. The purpose is also to investigate how these two quality labels are received by Generation Y, in order to delve deeper into the relationship between the labels. This research will contribute with new insights about Gene
This research confirms previous studies stating that in transition periods people are more likely to change their product preferences and use consumption as a tool to support the new role, as well as to keep and construct stable and harmonious identity. This study contributes to the identity domain of CCT by identifying the changing relationship to possessions in this specific transition and the s
In most parts of preindustrial Europe, road transport was a crucial part of rural life as it linked the agricultural producers with urban markets. This study focuses on the development of road transport during the agricultural transformation in order to understand its importance in agricultural change. Scania, in southern Sweden, provides the possibility of examining the basic patterns in the road
We aim to investigate the consumers’ perspective on what kind of values within loyalty programs with a one-to-one marketing approach, meaning personalized offers, which can be identified in a grocery retail setting. Our aim is to seek if there is any correlation between the potential value and consumers’ loyalty to a store. We find a lack of qualitative studies within the area of loyalty programs
Purpose: The purpose of the thesis is to examine how the pay-performance relationship behaves for firms listed on the Stockholm Stock Exchange large cap list and attempt to draw inferences about how nation-specific aspects characterizing listed Swedish firms affect the relationship. Method: The method is a regression analysis using regressing performance on pay along with the control variables fir
This document deals with the sustainability trends and the relevance of these trends to Thule AB. The purpose of this report is to advise THULE AB about the trends in sustainable development practices. This document is part of our work thesis for master’s degree in Sustainable Business Leadership Program, at Lund University, Sweden. The research was done with classmates Jorghe Cardozo, Bei Gao and
The concept of sustainability has been put forward since 1987 and from that point of time research regarding it has emerged and evolved since its appearance. Definitions of sustainability vary from person to person due to the context used, and big amount of companies have started to realize its importance and begun with searching their ways till achieving a sustainable development in today‘s tough
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
