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The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014. I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson'

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

Thesis purpose: The purpose of the master thesis is to examine what affects Generation Y’s values, attitudes and beliefs towards the fair trade label and ecological quality labels. The purpose is also to investigate how these two quality labels are received by Generation Y, in order to delve deeper into the relationship between the labels. This research will contribute with new insights about Gene

This research confirms previous studies stating that in transition periods people are more likely to change their product preferences and use consumption as a tool to support the new role, as well as to keep and construct stable and harmonious identity. This study contributes to the identity domain of CCT by identifying the changing relationship to possessions in this specific transition and the s

In most parts of preindustrial Europe, road transport was a crucial part of rural life as it linked the agricultural producers with urban markets. This study focuses on the development of road transport during the agricultural transformation in order to understand its importance in agricultural change. Scania, in southern Sweden, provides the possibility of examining the basic patterns in the road

We aim to investigate the consumers’ perspective on what kind of values within loyalty programs with a one-to-one marketing approach, meaning personalized offers, which can be identified in a grocery retail setting. Our aim is to seek if there is any correlation between the potential value and consumers’ loyalty to a store. We find a lack of qualitative studies within the area of loyalty programs

Purpose: The purpose of the thesis is to examine how the pay-performance relationship behaves for firms listed on the Stockholm Stock Exchange large cap list and attempt to draw inferences about how nation-specific aspects characterizing listed Swedish firms affect the relationship. Method: The method is a regression analysis using regressing performance on pay along with the control variables fir

This document deals with the sustainability trends and the relevance of these trends to Thule AB. The purpose of this report is to advise THULE AB about the trends in sustainable development practices. This document is part of our work thesis for master’s degree in Sustainable Business Leadership Program, at Lund University, Sweden. The research was done with classmates Jorghe Cardozo, Bei Gao and

The concept of sustainability has been put forward since 1987 and from that point of time research regarding it has emerged and evolved since its appearance. Definitions of sustainability vary from person to person due to the context used, and big amount of companies have started to realize its importance and begun with searching their ways till achieving a sustainable development in today‘s tough

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

The growing focus on customer relationship forces enterprises to tailor their processes in a more customer oriented way. The concept of customer relations is a topic of marketing studies, but it has strong implications on organization studies because of its role in the formation of employee understanding. “Customer orientation” is said to be at the very heart of the IKEA way, especially in Returns