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Denna studie utgår från två miljökampanjer som skapats med grund i Cacioppo & Pettys (1984) “Elaboration likelihood model”, som kortfattat menar på att vi kan processa ett meddelande på antingen ett s.k perifert- eller centralt plan. Utifrån detta har vi skapat två kampanjbilder med fokus på miljöproblem, där den ena innehåller perifera- och den andra centrala budskap. Dessa användes för att uThis study stems from two environmental campaigns which have been created with Cacioppo & Pettys (1984) “Elaboration likelihood model” as a foundation, which in summary says that we can process a message through a peripheral- or central mindset. Using this as a starting point, we created two campaigns that focus on environmental issues, one contains peripheral- and the other central cues. In o

Vindkraftverk är ett av samhällets främsta verktyg för en miljövänlig energiproduktion. Den konventionella designen av bladen är emellertid i stort sett oförändrad. Triblade är ny typ av design som har potentialen att revolutionera marknaden. Genom att använda en fackverksstruktur öppnar man för möjligheten att utforska andra materialval än de konventionella kol- och glasfibermaterial som anväIn the 21st century, wind power has emerged as a strong candidate in fulfilling societies goals of achieving carbon-free energy energy production. Windpower has evolved along with other technological developments, giving rise to larger turbines, but with the overall design trend remaining largely unchanged. Winfoor, a Swedish company based in Lund,aims to break that trend. With their new Triblade

The vehicle industry is making great strides in electric and hybrid technologies, representing a significant step towards reducing emissions from personal vehicles. In order to make the transition to new hybrid technologies as convincing as possible, well-functioning and smooth transitions between traditional combustion engines and electric motors are required. So-called mild hybrids enable a cos

Migration to wintering grounds is a process that a large proportion of songbirds perform every year. It has been suggested that there are differences in the migration performance between adults and juveniles due to the experience the former have over the latter, after having flown this journey before. The aim of this study was to analyse age differences regarding activity, energy deposits and depa

This thesis sets the goal to contribute to the field of diaspora studies from media and communication studies perspective by focusing on the neglected migrant group of highly educated refugees and their media use. This thesis aims to explore how highly educated refugees utilize digital media in their everyday life after their migration. It also investigates how digital media use enhances and under

In this thesis I explore the conceptual relationships between Parody, the body and space in via the writer Gail Simone’s version of the comic book heroine Wonder Woman. I develop a critical re-imag(e)ination of performativity, space and the body in contemporary mass culture via Gail Simone’s Wonder Woman. As the title suggests the thesis also elaborate on sexuality understood as a phantasmatic scr

The concentration of cholesterol in cell membranes affects membrane fluidity and thickness, and might regulate different processes such as the formation of lipid rafts. Since interpreting experimental data from biological membranes is rather intricate, investigations on simple models with biological relevance are necessary to understand the natural systems. We study the effect of cholesterol on th

Oxy-fuel combustion is one of the proposed technologies which have the potential to achieve zero CO2 emission. Strontium cobalt based perovskite oxygen carriers are promising materials for air separation with a high selectively for oxygen. And these perovskites can produce an oxygen enriched carbon dioxide stream for an oxy-fuel combustion process. The relatively low oxygen production yield may be

The modernisation of Swedish households during the twentieth century prompted a considerable productivity growth in household production. This paper examines the association between this process and the allocation of female time in Swedish urban households during the period 1920-1990. Estimates presented in the paper suggest a minimum potential time reduction for a fixed volume of routine househol

AIM AND OBJECTIVE: To describe the study design of a randomised controlled trial with the aim of comparing two different regimes for children with newly diagnosed type 1 diabetes; hospital-based care and hospital-based home care. BACKGROUND: Procedures for hospital admission and sojourn in connection with diagnose vary greatly worldwide and the existing evidence is insufficient to allow for any c

Chapter 1 defines the aim of the project and gives a general orientation about ground heat extractors. In chapter 2 physical processes that could be expected to be involved in the heat transport around a ground heat exchanger are discussed. It is shown from a literature study what amount of moisture transport due to thermal gradients there could be expected in a ground heat exchanger. The conclusi

China's accession to the WTO was perceived as the West integrating the East into the international economy with market economy reforming the planned economy. The major actors, the United States (US) and the Euorpean Union (EU), with similar economic structures and ideologies were expected to cooperate and bargain the best offers from China. However, while the US adopted a confrontational appro

In this essay I examine how in seven different congregations that belong to the Church of Sweden the preparatory office is formulated in ways that differ from the form that is prescribed in the current service-book of the Church of Sweden. My purpose is to examine how and why the congregations have chosen these alternative preparatory offices. This I have tried to find out by reading the written i

Abstract Since the early 1990s the concept of ?women empowerment? has gained ground in the development discourse as a result of the acknowledgement of the marginalization of women in development strategies. Poverty is frequently given the face of a woman, making it fashionable to evolve gender sensitive development schemes based on women empowerment, which are supposed to challenge the victimizat

Today, one of the most important questions around the world is that of climate change and the battle against carbon emissions. Wind power has proven to be the most successful option among renewable energy sources, and it is a crucial tool in the race to cut our carbon emissions and to safe security of supply within the EU. Until now, most of the development has occurred onshore, but offshore wind

ABSTRACT Key words: Axiology, Value of Exchange, Blue Ocean Strategy, Docking Equipment, Key Value Factor, Value Co-Creation, The STACC Value Model Issue of Study: In a typical red ocean - an industry with shrinking margins, overcapacity and decreasing demand - Crawford Solutions has the ambition to become what they call a solution provider. The question arises whether there is a potential for val

Issue of study: Today, in an information-driven economy, it is more important than ever to be innovative. Developing new ways to create and deliver value is the main method of competition in the business world. Although the picture differs widely from the industrial age, the principals used to manage these companies and employees are same as a century ago. Paying people will just make them do what

No-regret options generate net social and/or economic benefits at any climate conditions, including the present time. They are often determined as the ‘key to moving forward despite uncertainty’ This study investigate the level of recognition of no-regret adaptation strategies in the climate change policy framework in Thailand as well as to examine the approaches to raise the priority of no-regret

Thesis purpose: In order to contribute to Consumer Culture Theory, as well as critical dimensions in the foodie literature namely authenticity, democracy/distinction and gender, the study’s aim is to explore how discourses and socio-cultural meanings underlie identity constructions in the specific sourdough culture. Theoretical framework: As no research addresses the sourdough phenomenon directly

The construction sector is often criticized for its lack of efficiency and quality.When the construction industry is compared to the rest of the domestic manufacturing industry, the general conclusions of the industry’s low efficiency is confirmed. The purpose has been to clarify why there is no sustainable building, despite the well-developed technology that now is available. The report also exam