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Course: FEKH29 Business Administration: Bachelor thesis in Marketing, Undergraduate Level, 15 ECTS Authors: Sophie Jensen, Annika Klaus, Fredrik Ohlsson Advisor: Clara Gustafsson Key words: Loyalty, Loyalty program, consumer behavior, impact & customer club Purpose: The purpose of this study is to improve the understanding of how a younger target group respectively an older target group in
Image quality is in essence based on subjective experience, and the involvement of human subjects is therefore necessary in one way or the other in order to make reliable assessments of it. This topic is of interest for Axis Communications AB -- the market leader in surveillance cameras. In this thesis, the softcopy quality ruler method described in ISO 20462 is evaluated through a study of one s
This report presents the work developing a modular sailboat interior system that offers an easy and affordable way for recreational sailors to customize the interiors of their sailboats according to their different and changing needs. Cruising sailboats are like floating houses or cottages, with the difference that the interior is permanent. They have a long product life and often last for decade
The thesis discusses the abuse of the freedom of establishment of companies in the Internal Market and the change that the Directive of the European Parliament and of the Council (EU) 2019/2121 of 27 November 2019 amending Directive (EU) 2017/1132 as regards cross-border conversions, mergers and divisions [2019] OJ L 321/1 (Mobility Directive) creates to that. The research question of this thesis
There is uncertainty about whether AI-generated output can and should be protected under EU copyright law and, in that case, who should obtain the rights. This thesis examines this legal issue by interpreting the legal text especially the InfoSoc Directive, case law and by considering legal scholarships. It has been established in the thesis that an AI-generated output can be considered protectabl
Att det dödliga våldet har ökat de senaste åren är svårt att undgå. Speciellt har våldet ökat inom den kriminella miljön. Detta ställer högre krav på både de brottsbekämpande myndigheterna och lagstiftaren i att skapa nya och fler åtgärder för att bekämpa denna brottslighet. En av dessa åtgärder har varit att utöka möjligheten för bland annat polisen att använda sig av hemlig avlyssning av elektroThe fact that the deadly violence has increased in recent years is hard to circumvent. It is within the criminal environment that the deadly violence has increased particularly. This places higher demands on both the law enforcement authorities and the legislature in creating new and more measures to combat this criminal behavior. One of these measures has been to expand the possibility for the po
Enhancing protein structure solutions in experiments with AI Machine learning approaches are gaining in popularity to solve previous complex and difficult problems with an ease. AlphaFold is one representative example, by using machine and deep learning to predict three-dimensional structures of biological molecules, mainly proteins, with high accuracy. Because the predicted structures are often
Offentlig upphandling handlar om hur den offentliga sektorn ska agera vid inköp och har därmed en betydande påverkan på samhällsekonomin. Essentiella samhällsfunktioner som exempelvis sjukvård och skolor tillgodoses genom offentlig upphandling. Eftersom inköpen görs via skattemedel har samhällsmedborgare ett intresse av att förfarandet går rätt till. Vidare har leverantörer ett intresse av att förPublic procurement concerns how the public sector should act when making purchases and therefore has a great impact on the national economy. Fundamental societal functions such as healthcare and education are supported through public procurement. Because these purchases are made using tax revenue, citizens have an interest in ensuring that the procedure is conducted properly. Moreover, suppliers h
Försörjningssektorn innefattar verksamheter som är verksamma inom områden som el, energi, vatten, posttjänster, viss mineralutvinning etcetera. När dessa verksamheter behöver införskaffa tjänster, varor och byggentreprenader, måste de göra det via ett upphandlingsförfarande, detta förfarande regleras i LUF. Detta gäller privata såväl som offentliga verksamhetsutövare. Syftet med denna uppsats ärEntities operation in sectors related to water, energy, transport and postal services and some forms of natural resource extraction need to go through a procurement-process when they need to procure services, wares, and construction contracts. In Swedish law this procurement-process is regulated by LUF. Private as well as government entities are both required to abide by LUF, even if the rules som
Den statliga lönegarantin är en skyddslagstiftning som ger arbetstagare rätt till ersättning om arbetsgivaren går i konkurs. I en granskande rapport från Riksrevisionen framkommer det att 6–9 % av utbetalt garantibelopp utgörs av misstänkt missbruk av lönegarantin. Uppsatsens syfte är att undersöka om de föreslagna åtgärderna i Riksrevisionens granskning kan förväntas minska missbruk av lönegarantThe earnings guarantee is a legislation designated to compensate employees for loss of salary if the employer is declared bankrupt. In an audit by the Swedish National Audit Organization (the Swedish NAO), it is estimated that 6–9 % of all earnings guarantee payments consist of misusage. The purpose of this article is to examine if the measures suggested by the Swedish NAO can be considered adequa
Den klimatpåverkan, resursförbrukning och avfallsgenerering som byggbranschen står för idag är omfattande, till exempel står sektorn för 25–35 % av Europas avfall. Det råder en situation där resurseffektiviteten är låg och värdet av de råvaror som används inte tillvaratas. Förbrukningen av naturresurser är stor och möjligheterna att begränsa detta genom återbruk, där både resurser och inbyggd enerThe building industry is responsible for a substantial climate impact, resource consumption and waste generation. As an example, the sector produces 25-35 % of all the waste in Europe. Currently, the resource value is not captured as the resource efficiency is low. The consumption of natural resources is extensive and the opportunity to limit this through reuse, where both resources and the embodi
Forskning inom interstellära objekt, det vill säga objekt som har sitt ursprung utanför vårt solsystem, har pågått under decennier, men det var inte förrän 2017 som det första interstellära objektet i solsystemet upptäcktes. Det fick namnet 1I/'Oumuamua och skapade ett stort intresse både inom forskarvärlden och hos allmänheten. Två år senare, 2019, upptäcktes det andra och senaste interstelläResearch on InterStellar Objects (ISOs) has been done for several decades, however, the first observed ISO in the Solar system was only recently discovered in 2017. It was named 1I/'Oumuamua and was only passing though the Solar system, but this may not be the case for all objects of its kind. For instance, one could gain a bound orbit around the Sun if the right amount of nudge is acquired wh
Most electricity in Lebanon is produced by burning fossil fuels, which produces more than one half of domestic greenhouse gas emissions, and the state-owned electricity companies are unable to meet the demand. To increase the country’s generation capacity and simultaneously combat the effects of climate change, the government aims to produce 30% of its electricity from renewables by 2030. It is ho
Denna uppsats har sin utgångspunkt i sakförsäkringar tecknade av konsumenter, det vill säga försäkringar som syftar till att i händelse av sakskada utge en ekonomisk kompensation som försäkringsersättning. Försäkringsersättningen ska motsvara den ekonomiska förlust som drabbat konsumenten till följd av sakskadan och på så sätt försätta konsumenten i samma ekonomiska tillstånd som vid tidpunkten fThis thesis looks into property insurances signed by consumers, i.e., insurances aimed at providing financial compensation in the event of damage on personal property. The compensation shall correspond to the financial loss suffered by the consumer as a result of the damage and thus put the consumer in the same financial condition as before the damage occurred. To calculate the financial loss, th
During 2020 and 2021, the world has been experiencing a pandemic. In correlation to social distancing, the digital divide is more visible than ever since such a great part of our lives have moved to platforms like “Zoom”. Peacebuilding organisations has adapted to the changing context, using information and communication technologies (ICTs) within their activities. This thesis investigates local p
Produktionen av kemikalier på Perstorp AB genererar kontaminerat avloppsvatten som renas i industriparkens egna avloppsreningsverk innan de kan återanvändas till processen igen. Industriparken i Perstorp har villkor från avloppsreningsverket på hur mycket vatten som fabrikerna får släppa ut till avloppsreningsverket. Det finns fortfarande kapacitet kvar innan villkoret uppnås, men marginalerna serThe production of chemicals at Perstorp AB generates contaminated wastewater that is treated in the industrial park’s own sewage treatment plant before it can be reused in the process again. The industrial park has conditions from the sewage treatment plant on how much water the factories may discharge. There is capacity left before the condition is reached, but the margins look to decrease in the
Meal-kit boxes are considered a solution to reduce greenhouse gas emissions by reducing the food waste in the supply chain and households. Nevertheless, the consumers are concerned about the amount of packaging that comes with such a box, which is connected to higher carbon emissions than a grocery store meal. Thus, HelloFresh, a global market-leader in meal-kit boxes is driven to find more sustai
Introduction: Validation of a new test method to determine nicotine from chewing gum extracts with ultra high-performance liquid chromatography. Background: In Quality Control-laboratories, the methods that are regularly used are consistently developed in order to conduct effective analysis procedures. The aim of all of these developments is to simplify the analysis as much as possible and make t
