Sökresultat

The presence of God and religion in America is a well known fact, and for many Americans also of great importance. My interest places focus on the none-believers living in a country where God always is present. The religious climate in America is changing and the amount of none-believers is growing progressively. Changes are necessary to make the balance of power between believers and none-believe

”Fan fiction writing”, or the writing of stories based upon a popular entertainment franchise, has become a topic of academic discussion. Fan fiction writers have waked the ire of movie producers, since they often write fiction that is in direct contradiction to the movie’s plot or spirit. While most academic studies on fan fiction have concentrated on his confrontational aspect of the writers’ ps

We aim to investigate the risk exposure against commodity prices in the forestry and paper industry. The intension is also to study the affect that the changes in commodity prices has on a company’s market value.

Denna uppsats behandlar hur varumärken kan förstärkas genom tillämpning av de olika country of origin strategierna. Vi har använt en kvalitativ undersökning av två fallföretag för att besvara vårt syfte. Vi har kommit fram till att företag som tillämpar effekterna av country of origin kan på ett effektivt sätt förstärka sitt varumärke. Brand origin strategin anser vi vara mest lämplig vid ett varu

The main objective of this thesis is to study the brand manager’s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever

Title: Relationship building and management – Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer Kedström, Catharina Norén. Keywords: Relationship building and management, Transaction cost, Network theory, Resource based th

Tourism is often being viewed as one of the worlds largest sectors and a great contribution to growth and development. There is a large motivation amongst developing countries to promote themselves as a tourist destination, since they expect the tourism to generate economic growth. The government of Thailand has been promoting tourism since 1960, and the number of foreign visitors has increased fr

Problemställning: Erosion är ett problem längs många stränder i Sveriges. Ett flertal stränder i Lomma kommun (sydvästra Skåne) har eroderat under en längre tid, vilket har negativt påverkat kustnära infrastrukturer och aktiviteter. Föreliggande studie fokuserar på erosionsproblemen längs en kuststräcka definierad av Öresundsvägen och V:a Kennelvägen i Bjärred, beläget i norra delen av kommunen. D

The purpose of the thesis is to explore the apparent contradiction between the seemingly altruistic social movement of green consumerism and the established Bourdieuian claim that all consumption is status driven, and hence gain a rich understanding of how consumers draw upon green discourses to claim status. The thesis is carried out within the consumer research tradition of Consumer Culture Theo

The purpose of this study is to identify potential factors impacting the internationalization process of a small- or medium sized fashion company. We aim to shed light on potential key factors that can provide an understanding of a successful internationalization process and illustrate our findings in a model applicable to firms with similar characteristics. The study is conducted through a qualit

In this paper, several methods such as VAR and EGARCH are employed to examine the relationship between trading volume, stock index returns and volatility in Nordic countries for the period 1999 to 2009. Our results confirm a positive relationship between trading volume and absolute stock returns. More specifically, there are bidirectional causality in Demark and Finland while Sweden and Norway are

With the aim to study how to establish a strong brand, this thesis use Sony Ericsson as an example to find out how did the brand identity influence on the customer loyalty, and then investigate what¡¯s relationship between them. Both quantitative and qualitative methods were used to support research. The analysis results show that there is a positive relationship between brand identity and custome

Using a case study of comment letters, our purpose is to examine the debate about fair value in accounting which has arisen in the context of the current financial crisis. Methodology: We followed a rather qualitative approach while developing a flow chart in order to categorize and analyze our empirical material. Empirical foundation: Case Study through Analysis of Comment Letters. Conclusion: Th

The purpose of this study is to examine how the voluntary disclosure of Corporate Social Responsibility in annual reports affects the stock prices of corporations listed on the OMX Nordic Exchange. A quantitative method, with qualitative elements, is applied. The quantitative method is used to measure how CSR reporting affects stock prices, while the qualitative element is highlighted when ranking

Krig ser idag inte ut som de en gång gjorde; totala krig har ersatts med inomstatliga konflikter och humanitära interventioner. I och med detta har även staters roll som ensamma aktörer förändrats och idag finns det även privata aktörer som är aktiva i krig. Denna uppsats har ett dualt syfte där den dels syftar till att utveckla just war-teorin till att även kunna inkludera dessa nya aktörer, dels

Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the Smartphone Industry Seminar date: 2011-01-14 Course: Master thesis in business administration, Major in Strategic Management, 15 University Credit Points (15 ECTS). Authors: Max Pihlqvis, Carl Sundqvist and Wilhelm Steien Advisor/s: Allan T. Malm, Fredrik Häglund Five key words: Smartphone, Value Mi

Mergers and acquisitions on the Swedish market 1997-2009 have created value of approximately 3.5 percent on average measured as abnormal returns. The results are statistically significant. No significance was found for the explanatory regressions and thus we can not find any guidance for managers of when it is preferable to engage in M&A transactions.

The aim of the thesis is to explain how the adoption of ICT influences the performance of the national health service and what barriers exist in the adoption of ICT from three perspectives; processes, patients and employees. The thesis uses qualitative data to investigate the effects and barriers of ICT adoption in Region Skåne’s healthcare. The thesis has an inductive approach. The theories the t

Our purpose is to study the relation and dynamic between offering services higher up in the value chain, risk, trust and cultural differences for an offshore outsourcing vendor. The research of our thesis is based on a qualitative case study with interviews, observations and document studies at our case company OKS Group. Our theoretical framework consists of models regarding outsourcing relations

Aim: The aim of this degree project is to carry out the corporate wide analysis and investigation to identify the existing and upcoming sustainable practices in Thule AB, general awareness and perception on sustainability among employees and to calculate carbon footprint of a bike rack, a Thule product produced at Seymour plant, USA. Approach: We embarked on this project by dividing it into two di