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We have made a thesis about Collaboration for Innovation in the Öresund region from a Swedish perspective. The thesis is taking both regional and corporate aspects into consideration when studying this subject. The empiric material is based upon several interviews with persons having knowledge about our subject as well as a web survey including 49 companies situated in the Öresund region. We have
We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive,
Being able to orient in the vicinity of the home and independently go shopping or visiting a friend can become increasingly difficult when a person suffers from memory decline. The adaption of traditional navigation apps based on satellite positioning could provide an aid, but there are several questions to investigate related to the design and function of such an app. These questions include how
I here propose a modification of the English butterfly census method (Pollard 1977) for studies of large areas with a relatively low density of butterflies. The transect line should not be more than 10 m from any point in open terrain and open forests, but only 5 m from sunny edges and patches with a high density of flowers. The transect line is adjusted between visits to most intensively cover si
In Sweden a new red list was issued 2000, but there is no published list of the most important areas for biodiversity preservation. I use woodliving and red-listed beetles as indicators of “hot-spots” for biodiversity preservation, since these insects constitute a large proportion of the red-listed forest living species in Sweden. Based on museum and many large private collections of beetles from
Cambodia is facing the familiar problem of achieving sustained rates of economic growth that could help it alleviate widespread poverty. Against the background of some encouraging developments, and quite a few that are not equally reassuring, we argue that any push for development needs to consider both agriculture and industry. This is so as both labour absorption, primarily in secondary sector a
This analytical essay critically examines how social sustainability is constructed within Lund’s municipality district development program for Norra Fäladen. The existing research widely acknowledges that sustainable development and social sustainability are characterized by conceptual ambiguity and a lack of consensus regarding definition and measurement. Despite this, they are leading concepts f
According to many scholars America's soft power is in decline, a power resource whose importance has been increasing in world politics. This makes it interesting to examine if there is a difference between how Democratic and Republican administrations wield their soft power. This thesis is a hypothesis-testing study and the purpose is to test the hypothesis that Democratic administrations, to
