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Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical

Bakgrund: forskning visar att kvinnor önskar mer information om interventioner under förlossning samt önskar en ökad delaktighet i beslut som tas inom förlossningsvården. Syftet: med studien var att undersöka blivande mödrars kunskaper om positiva och negativa effekter av interventioner som frekvent används inom förlossningsvården samt att undersöka om kunskapen påverkas av mödrarnas utbildningsni

Om kvinnlig rösträtt

The aim of this study was to investigate what engages social workers working with social assistance and how this commitment is expressed in their everyday work. Furthermore, the focus of the study was to investigate whether conflict arises when commitment is practised in the context of organizational conditions and political structures in society. Our target group consisted of five social workers

Purpose: To investigate how consumers understand free services on the Internet. Theories: The research is primarily based upon theories of gift giving. Methodology and analysis: The Internet is not a tangible marketplace and in order to understand the value of the free services online, we used consumers' behavioral accounts to explain how they perceive the free services that are common online.

The present research is aimed at analyzing spirituality according to the way it is presented in academic management literature. To uncover comprehensively way this phenomenon is described, a thorough scientific analysis of the selected articles was performed including coding the materials, systematically categorizing them as well as critically investigating particular aspects. While conducting the

The purpose with our thesis is to describe and analyse how the Swedish universities can make their audit education relevant and in line with the requirements for the future external audit market. The thesis has an abductive approach and we use a qualitative method in our research, this to get more dept in our study. This has been done by a number of semi-structured interviews, both by phone and in

Denna uppsats är en kvalitativ studie av Lunds Universitets internkommunikation. Syftet är att undersöka om den information som produceras på ledningsnivå, universitetets policydokument, når ut till medarbetarna på organisationens institutionella nivå och praktiseras i det vardagliga arbetet? Det var de frågor som ställdes i studiens inledningsfas. Bakgrunden till uppsatsen grundar sig i att man i

This thesis applies a discourse theoretical approach in order to examine in what ways and with what possible meanings the library at KVINFO participates in the overall gender discourse in society. This means that our reading takes place at a metatheoretical level, focussing on the library as a constructor of meaning in relation to society's gender discourse. Besides the actual reading, the t

Abstract not available

Att låta de som omtalas i samhällsdebatten själva ta makten över sina egna berättelser.En muralmålning är ett kaxigt utropstecken i betongen: Lyssna på oss, hör våra berättelser! Det här är vårt område och våra liv! I den här handboken delar Förorten i Centrum med sig av en rad konkreta metoder för hur du skapar engagemang i ett område och tar muralprojektet från start till färdig målning – och vi

AimThe aim was an in‐depth exploration of uncertainty and self‐efficacy among parents of a child with congenital cataract by means of two theoretical frameworks to re‐design family care.DesignA directed content analysis in accordance with Hsieh & Shannon, using Mishel's theory of uncertainty and Bandura's self‐efficacy theory.MethodsOpen‐ended, in‐depth interviews were conducted with 23 parent