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"Stimulation of our five senses through experiences"- The role of event marketing as a communication tool for retail companies when building their brand

Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti

Applying Commercial Accounting Regulation on Aid Agencies - Potential Consequences for Aid Agencies and their Stakeholders

Purpose: The purpose of this thesis is to study if and how Swedish accounting regulation create misunderstandings between Swedish aid agencies and stakeholders. Further we are going to analyze if there is a need to improve Swedish accounting regulation to increase faith between the agency and its stakeholders. Methodology: The study is based on a qualitative approach and the primary sources consis

Speaking their language - Investigating the need for multilingual customer service in Sweden

Syftet med vår uppsats var att utreda behovet av multilingvistisk kundservice på den svenska marknaden samt att studera hur företag hanterar kunder med icke-svensk bakgrund. Vårt sekundära syfte vara att undersöka affärsmöjligheter för ett multilingvistiskt call center. Uppsatsens teoretiska ramverk består av kundbaserad teori, där teorier kring Customer Relation Management, kundservice, call cent

UNDERSTANDING THE AMBIGUITIES OF ‘PROFESSIONAL’ SERVICE DELIVERY BY MANAGEMENT CONSULTANTS AND THEIR MEANINGS FOR ‘SUCCESS’ IN A CONSULTING ENTERPRISE

If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio

Investigation of Different Valve Geometries and Valve Timing Strategies and their Effect on Regenerative Efficiency for a Pneumatic Hybrid with Variable Valve Actuation

In the study presented in this paper a single-cylinder Scania D12 diesel engine has been converted to work as a pneumatic hybrid. During pneumatic hybrid operation the engine can be used as a 2-stroke compressor for generation of compressed air during vehicle deceleration and during vehicle acceleration the engine can be operated as an air-motor driven by the previously stored pressurized air.The

Increased examination frequency and learning for a large group of students early in their education

Abstract—Denna artikel beskriver hur undervisningen i grundkursen i mekanik för maskinteknik förändrades för att främja djupinlärning hos studenterna och öka examinationsfrekvensen. Strategin var baserad på utökade möjligheter för aktiv inlärning och styrning av inlärning genom att införa förändringar i examinationen. Under kursens gång implementerades kontinuerlig examination med inlämningsuppgif

Läsårsöversikt MHM 26-27

Musikhögskolan i Malmö LÄSÅRSÖVERSIKT 2026/2027 Musikerutbildningarna Musiklärarutbildningarna V Datum SYMF SÅNG PIAN GITA BLFL CEMB KOMP KY Kantor JAIN FOVÄ INST ML 1 ML 2 ML 3 ML 4 ML 5 KPU 2 KUPE 1 KUPE 2 33-34 10/8-23/8 35 24/8-30/8 36 31/8–6/9 Projekt Projekt 37 7/9–13/9 Projekt Projekt 38 14/9–20/9 39 21/9–27/9 40 28/9–4/10 Orkesterprojekt EAM VFU VFU 41 5/10–11/10 VFU VFU 42 12/10–18/10 Pro

https://www.mhm.lu.se/sites/mhm.lu.se/files/2026-04/La%CC%88sa%CC%8Arso%CC%88versikt%20MHM%2026-27.pdf - 2026-05-28