“The Power of Language” An empirical study of discursive practices on three global knowledge intensive firms on environmental sustainability discourse.
Our purpose in this research was to reveal if there is a link between the debate on climate change and discursive practices of three global corporations: Siemens, Samsung, and Cisco. What are the drivers pushing corporations to engage in environmental actions? How do companies through the use of language represent themselves in particular ways to be perceived as being environmentally responsible?
