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Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

Talk is cheap - En studie i reflexiv kontroll i informationssfären

This study aims to examine Russian reflexive control within the information sphere in the context of the Russian aggression against Ukraine. In particular, it examines whether Russian publicly available official and non-official Telegram news channels use reflexive control measures in its communication to a Swedish- and English-speaking international audience regarding Swedish support for Ukraine

SOPHIE DELAFONTAINE: Delafontaine, Lillios, Hartman / INTONAL 2025

25 april 2025 21:30 | Konsert Elainie Lillios – “Arturo” (1998). Duration: 13'45'' Hanna Hartman – “Att Fälla Grova Träd Är Förknippat Med Risker” (2005). Duration: 8'35'' Sophie Delafontaine – “Trouée” (2021). Duration: 11'28'' Sophie Delafontaine – “Bouffée" (2023). Duration: 14’ I am delighted to be invited to INTONAL FESTIVAL for the second time. For this occasion, I have put together a progra

https://www.lu.se/evenemang/sophie-delafontaine-delafontaine-lillios-hartman-intonal-2025 - 2026-05-30

Psykisk ohälsa, folkhälsa och medikalisering: har det egentligen någon betydelse vilket hälsobegrepp som används? [Poor mental health, public health and medicalization: is it of any significance which health concepts are used?].

The World Health Organization suggests mental ill health in terms of depres- sion soon to be the highest-ranking disease problem in the Western part of the world. However, some critics argue that the alarming reports on mental ill health have their ground in the methods of inquiry themselves and refer to medicalization as an important issue. The aim of this article is to explore and illuminate the