Uncertainty is the new normal for shops and retailers
The areas of research remain the same, but our perspective on them has changed. This is how consumer researchers Carys Egan-Wyer and Emma Samsioe describe developments in retail research over the past ten years. "In one of our latest reports, we call it “Retail as unusual”. There is no longer a ‘normal’ state in retail, no ‘business as usual’. Everything has become more uncertain,” says Carys Egan
https://www.real.lu.se/en/article/uncertainty-new-normal-shops-and-retailers - 2026-05-23
