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The Interplay between Internal Values and External Values in the Brand Building Process

The purpose of this thesis is to investigate the interplay between internal and external values, mainly by exploring the relationship between core values and brand values in a case study.This paper is based on a qualitative approach using various semi-structured interviews.The theoretical perspective aim to develop existing brand building process literature and provide enhanced understanding of th

Cultural Capital? - On the view of culture and cultural policy in Lund's application process to become Sweden's European Cultural Capital of 2014.

The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014. I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson'

Cultural Intelligence in the Sourcing Process

Syfte: Vårt syfte är att analysera vilken inverkan kulturella skillnader har på kontrollfaktorn som är en del utav transaktionskostnader i den operationella fasen av outsourcing processen. Empiri: Flash AB, en svensk detaljhandlare och Fuda Industrial Ltd, en kinesisk tillverkare, har blivit intervjuad för att ge oss ett kulturellt perspektiv angående deras relationshantering. Slutsatser: För att

Time efficiency in a product development process

Purpose: We wish to gain a deep knowledge about product development processes in relation to the aspect of time in companies in highly technological and rapidly changing markets. The purpose is to establish how organizations better can employ time as a resource to make the product development process more efficient. Conclusions: Information we gathered from theory and primary data show that inform

The Pursuit of Status: Social Identity Construction in the Interview Process

Purpose: Based on a job seekers perspective, the purpose of this study is to explore influences of status and social identity upon perceived employer attractiveness as a product of the job seekers interactions within the interview process and her social informal network. Methodology: Based on a social constructionist stance we have conducted an exploratory qualitative study Theoretical Perspective

Assuring financial statements filed in XBRL – A new technology’s effect on the assurance process

XBRL is an XML based, meta-tagged financial reporting language, which is anticipated to become one single standard for electronic filing of financial statements. Numerous studies have identified errors and inconsistencies in XBRL filings. Error-laden XBRL documents are a serious concern for many stakeholders. Many questions have been raised regarding the potential assurance of XBRL filings. These

Virtual entrepreneurs : Boundary spanning between the private and the public spheres in the entrepreneuring process

This article is located within the context of women entrepreneurs involved in the process of virtual enterprising. It examines the process of structure building as an embedding process from a constructivist perspective. The research aims to ask whether entrepreneurship is a boundless process embedded in family and firm at the same time and how they capitalized on structuring resources embedded in

Water quality for citizen confidence: The implementation process of 2020 EU Drinking Water Directive in Nordic countries

The European Union Drinking Water Directive aims to protect human health and promote safe water consumption. The 2020 revision, Article 17 in particular, directed member states to provide public access to information on drinking water. This update was a response to citizen initiatives calling for the active participation of end-users in water services and greater transparency from water utilities.

Workplace Incivility in Caregiving : Relations to Work Motivation and Psychological Need Satisfaction

Workplace incivility is a pervasive issue with implications for employee well-being. Drawing upon Self-Determination Theory, this study explores the association between experienced workplace incivility, need satisfaction, and work motivation and investigates whether workplace incivility is negatively associated with autonomous work motivation. We hypothesize that experiencing workplace incivility Workplace incivility is a pervasive issue with implications for employee well-being. Drawing upon Self-Determination Theory, this study explores the association between experienced workplace incivility, need satisfaction, and work motivation and investigates whether workplace incivility is negatively associated with autonomous work motivation. We hypothesize that experiencing workplace incivility

Models of Service Marketing - A Study on the Marketing Functions of Project Workers in Knowledge-Intensive Companies

The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary information sources are interviews with project workers, which are being analyzed together with the theoretical background in

Entrepreneurs’ work with Factors for Success in a Start-up Business

The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to

Breaking up is hard to do: Identity Work in the HR Department

The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department.

Working with orphans at an orphanage in a southeast European country - A qualitative study of staff's descriptions of their work with the children

The aim of this study was to examine how the staff at an orphanage a southeast European country described their work with orphans and how this affects their professional identity. To implement this study I used a qualitative method, which was based on semi structured interviews with six staff members about their views on their work. The interviews were analyzed with Goffmans concepts about dramatu

Bridging the Gap? The Role of Trainee Programs in School to Work Transition

Title: Bridging the Gap - The Role of Trainee Programs in School to Work Transition Seminar date: May 31th 2011 Course BUSM18 – Master Thesis, Managing People Knowledge and Change Authors: Malin Bränd, Sanna Häger & Jennifer Lönn Supervisor: Sverre Spoelstra, School of Economics and Management, Department of Business Administration, Lund University, Sweden Key words: Trainee, Trainee programs,