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UPPSATSENS TITEL: Den Femte Positioneringsfällan SEMINARIEDATUM: 2013-05-28 ÄMNE/KURS: Magisteruppsats i företagsekonomi 30 högskolepoäng (ECTS), FEKN90 FÖRFATTARE: Stina Cedergren och Malin Svensson HANDLEDARE: Jens Hultman Fem nyckelord: varumärkespositionering, varumärkesidentitet, förändringsprocessen, positioneringsfällor, yngre och kvinnlig målgrupp SYFTE: Syftet med uppsatsen är att
Published Data from the European Investment Bank and the Audiovisual Observatory in EU implies that the U.S. made Audiovisuals has dragged down European Audiovisuals' market share in EU market. Apparently, the constant situation is rising up some concerns about the future of the industry and the cultural, social and economical externalities. Considering the double nature of Audiovisuals and th
Sammanfattning: Ett informationssystem är i grund och botten ett sätt att lagra och bearbeta information. Alla sådana system bygger på en informationsmodell, det vill säga en modell för hur data organiseras för att de ska gå att bearbeta och omvandla till information. Idag existerar avancerade informationssystem för att göra spatiala analyser (GIS) och för att hantera byggnader (BLM-system). För n
En utgrävning gjordes nyligen i övergången mellan kambrium och ordovicium i alunskifferformationen utanför Södra Sandby i Skåne. Under sökandet efter konodonter i en kalkstensbädd från understa ordovicium upptäcktes mikroskopiska sfäruler 0,1-0,5 mm i diameter. Har dessa ett biologiskt ursprung eller har de bildats genom någon rent kemisk/geologisk process? Då det finns stora likheter med rapporteMicroscopic spherules, 0.1-0.5 mm in diameter, from the lowermost Ordovician Rhabdinopora flabelliforme parabola graptolite Zone of the Alum Shale Formation in Södra Sandby, Scania, southern Sweden, have been investigated. The specimens have been studied by light and scanning electron microscopy in order to assess their affin-ity, taphonomic history, and possible relation to metazoan embryos. Diff
Title Geothermal Energy Solution at IKEA in Malmö Visualization and monitoring of geothermal energy at IKEA in Malmo concerning 2009-2011 Author Magdalena Horn Environmental Engineering towards Energy Systems Analysis, Lund University Tutors Dr Patrick Lauenburg, Department of Energy Lund University - Lund Institute of Technology Anna Ekdahl, Sweco Environment Tobias Malmgren, IKEA Properties Prob
This bachelor thesis focuses on individuals’ power and possibility to create a change in society through activism. This thesis is based on focus group interviews with global environmental and justice activists. The conversations addressed topics such as activ-ism, citizenship and global justice. To define the thesis the concept of activism will be narrowed down to global environmental and justice
This research explored the relationship between new knowledge and increased awareness towards action and considered how the women participating in the ACCESS program in Netrakona in Bangladesh were acting upon their newly gained knowledge in terms of social and institutional change. Qualitative methods were used to capture the discursive change in the micro settings among the participants. In orde
A reliable electricity sector is imperative for the development and competitiveness of Costa Rica. During the last decade, electricity demand has been growing faster than the expansion of the power network, and the demand side efforts have been almost inexistent. Therefore, since 2007 the electricity sector of Costa Rica is in a vulnerable position. In fact, for 2014 energy shortages have been ant
Springing from the relatively newco-creation paradigm, this article is based on the fact that consumers have asignificant influence on the brand building process. However consumers cannotbe understood as a sound and compact group of buyers with homogeneous values. Insteadvarious societal developments, and in particular the emergence of consumertribes, support the existence of a multiplicity of con
Springing from the relatively newco-creation paradigm, this article is based on the fact that consumers have asignificant influence on the brand building process. However consumers cannotbe understood as a sound and compact group of buyers with homogeneous values. Insteadvarious societal developments, and in particular the emergence of consumertribes, support the existence of a multiplicity of con
Berggrunden i sydvästra Sverige består av bergarter som deformerades och metamorfoserades under den Svekonorvegiska kontinent kollisionshändelsen. Den så kallade ”Sveconorwegian Frontal Deformation Zone” norr om Vättern och Protoginzonen söder därom anses utgöra den östligaste gränsen för Svekonorvegisk omarbetning. Söder om Vättern är Protoginzonen en 20-30 km bred N-S deformationszon. FortsättniThe bedrock in the southwest of Sweden was deformed and metamorphosed during the Sveconorwegian orogeny. The Sveconorwegian Frontal Deformation Zone north of the lake Vättern and the Protogine Zone south of the lake is regarded as the eastmost boundary of Sveconorwegian reworking. South of lake Vättern the Protogine Zone is 20-30 km wide made up of a system of discrete ductile (and locally brittle
This master thesis aims at deepening the understanding of actors interacting with competitors from the same business field within the tourism sector. Special attention is paid to small and medium sized enterprises. In order to increase the knowledge of the phenomenon the German network forum anders reisen consisting of small and medium sized tour operators has been used as the case to conduct empi
Purpose: The purpose of the thesis is to investigate how organizations should be designed in order to work in the best possible way in China. Method: A theoretical background has been studied. The background covered mainly cultural studies, where a comparison between Sweden and China was made, and also design parameters for an organization. An empirical study took place in Shanghai, China, where m
China’s cities are currently facing immense challenges due to the vast rural-urban migration that has been triggered by the country’s market-transition. The country’s rapid, top-down implemented, urban (re)developments have answered the call to a certain extent. However, the startling pace and scale of the projects has caused concerns internationally about the sustainability of its urban planning
The people of northern Uganda has for decades been entangled in a conflict between, on the one hand, crude government forces and, on the other hand, the brutal rebel organization the Lord’s Resistance Army led by the ruthless Joseph Kony. In 2003 the Ugandan government referred the situation to the International Criminal Court with the official stance that their intention was to, through capturing
This thesis addresses the complexities of the situation of the Roma in Romania and Spain and the challenges of including isolated groups in society. The main texts used for comparison come from the Council of Europe’s expert bodies: the European Commission Against Racism and Intolerance (ECRI), the Advisory Committee (ACFC) under the Framework Convention for the Protection of National Minorities (
Archaeological data repositories usually integrate excavation data archives as single data collections with restricted capacities to accommodate excavation data interoperability at the sub-collection level. This is largely due to the complexity of excavation data archives that are compiled with different tools and methodologies, use distinct conceptual descriptions at variable granularities, can o
Silica has rarely been used as a seed particle material in acoustic trapping of nanoparticles. Here we use fluorescent nanoparticles, which are frequently used as a model system, to demonstrate that throughput and nanoparticle trapping efficiency can be improved by using silica seed particles as opposed to traditionally used polystyrene seed particles. The 10 times larger dipole scattering coeffic
