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UPPSATSENS TITEL: Den Femte Positioneringsfällan SEMINARIEDATUM: 2013-05-28 ÄMNE/KURS: Magisteruppsats i företagsekonomi 30 högskolepoäng (ECTS), FEKN90 FÖRFATTARE: Stina Cedergren och Malin Svensson HANDLEDARE: Jens Hultman Fem nyckelord: varumärkespositionering, varumärkesidentitet, förändringsprocessen, positioneringsfällor, yngre och kvinnlig målgrupp SYFTE: Syftet med uppsatsen är att
Sammanfattning: Ett informationssystem är i grund och botten ett sätt att lagra och bearbeta information. Alla sådana system bygger på en informationsmodell, det vill säga en modell för hur data organiseras för att de ska gå att bearbeta och omvandla till information. Idag existerar avancerade informationssystem för att göra spatiala analyser (GIS) och för att hantera byggnader (BLM-system). För n
Abstract In this thesis, a molecular PCR-based method was used to study the bacterial diversity in milk. The aim was to compare the microbiota of traditionally pasteurized milk with milk treated with a novel pasteurization technique, using terminal restriction fragment length polymorphism (T-RFLP). A second aim was to analyze the microbial composition of cheese produced from the two milk variant
En utgrävning gjordes nyligen i övergången mellan kambrium och ordovicium i alunskifferformationen utanför Södra Sandby i Skåne. Under sökandet efter konodonter i en kalkstensbädd från understa ordovicium upptäcktes mikroskopiska sfäruler 0,1-0,5 mm i diameter. Har dessa ett biologiskt ursprung eller har de bildats genom någon rent kemisk/geologisk process? Då det finns stora likheter med rapporteMicroscopic spherules, 0.1-0.5 mm in diameter, from the lowermost Ordovician Rhabdinopora flabelliforme parabola graptolite Zone of the Alum Shale Formation in Södra Sandby, Scania, southern Sweden, have been investigated. The specimens have been studied by light and scanning electron microscopy in order to assess their affin-ity, taphonomic history, and possible relation to metazoan embryos. Diff
Emotion regulation and emotional work can have both positive and negative effects. Previous studies have suggested that emotion regulation is taught through early life socialization, and that this socialization may be gendered. If this were the case, we learn to regulate our emotions differently, and for some to, for instance, be socialized into suppressing their emotions may lead to negative cons
Recently, the consumer interest and revenue from domestic aide robots have been rapidly increasing. A report from 2018 estimates that the global revenue from this sector will rise from $6.4 billion to nearly $23 billion by 2022, an increase by 250%. This thesis covers a concept development process defining a multi-purpose, autonomous household robot. The focus user group is consumers, and it is ai
Size doesn't always matter - Especially when it comes to the brain of a Butterfly or a Moth Surely, we have have all seen those cartoons, where the smart scientist have a ridiculously big brain, “the bigger the better” as the saying goes. Well this is not always the case, brain tissue is actually one of the bodies biggest energy consumer, so if you are not using every bit of that brain, it w
Titel: Projekteringsledning med stöd av BIM Författare: Caroline Gustafsson, Civilingenjörsutbildning Väg och vattenbyggnad, Lunds Tekniska Högskola Handledare: Stefan Olander, Universitetslektor, Docent, Institutionen för byggvetenskaper, Avdelningen för Byggproduktion, Lunds Tekniska Högskola Examinator: Radhlinah Aulin, Universitetslektor, Docent, Institutionen för byggvetenskaper, AvdelningTitle: Design management with the support by BIM Author: Caroline Gustafsson, Master of Science in Civil Engineering, Faculty of Engineering, Lund University Supervisor: Stefan Olander, Associate Professor, Docent, Department of Construction Sciences, division of Building production, Lund University Examiner: Radhlinah Aulin, Associate Professor, Docent, Department of Construction Sciences, div
Transport planning has been in favour of and prioritised motorised transport for almost a century. During this time, cars have been given street space at the expense of more sustainable transport modes. The auto-normative paradigm thus created a spatial imbalance, an injustice, in the amount of space that are devoted to the different transport modes. The main objective of this thesis is to analyse
The most common way to develop System-on-Chip's (SoC) today is to utilize hardware design on a Field programmable gate array (FPGA). By utilizing the hardware on an FPGA, the opportunity to verify the hardware and start software design before implementing the final solution on silicon is possible. However, using an FPGA as a reference model for a final design gives a slightly imprecise estimat
Suröl är en dryck som ökat i populäritet, speciellt bland folk med stort intresse för hantverksöl och mikrobryggerier. Allt fler bryggerier vågar nu att gå utanför sin trygghetszon med att använda jäst av typen Saccharomyces cerevisiae och istället börjar experimentera med bakterier och jäst som tidigare ansetts vara produktförstörande, till exempel olika mjölksyrabakterier och vildjäst. Genom forSour beer is rapidly gaining popularity among people that have an interest in craft beer and the microbrewing scene. This leads to breweries starting to venture outside their comfort zones regarding the more traditional brewing yeast Saccharomyces cerevisiae and instead have started experimenting with different kinds of bacteria and yeast that in a normal process is regarded as spoilage bacteria,
Agile working methods gain in popularity among practitioners within the IT (Information Technology) industry and beyond, as a result of the revival of the self-organizing team as a mode for organizing work in contemporary organizations. The talk of DevOps, as an agile method which merges opposite organizational logics, IT Development (Dev) and IT Operations (Ops), into a self-organizing team, has
The purpose of this thesis is to examine how the European Union through its cultural program “Creative Europe” is constructing and promoting a transnational European identity. In the context of humanities and European Studies this can be seen as relevant in the sense it is the study of man as a cultural being, as well as it is stated in Merriam-Webster dictionary “humanities plural : the branches
The aim of this thesis was to investigate how packages, both primary and secondary, behave under transportation. Before a full analysis of a pallet distribution can be fully understood the understanding of the separate packages is required. This thesis contributes with great knowledge and understanding of how a primary and secondary package behaves during top load compression. Tetra Pak is a globa
Service user involvement has become an important part of social work in Sweden. Social services in Helsingborg has taken a step further in involving service users by including them in the recruitment process of some of their own staff members. Few studies regarding this particular phenomenon has been found thus the need of exploring it further. The aim of this thesis is to explore social workers o
The goal and ambition of this thesis has been to investigate a topic that could lead to a possible solution to the environmental crisis we are witnesses of. Replacement of fossil fuels is an essential step towards a renewable society that needs to be taken. This thesis will investigate one of those possible solutions, production of a biofuel from a renewable source. A large amount of research with
Chilli extract is used in the food industry for multiple applications, such as a flavour for hot sauces or spicy chocolates. The demand for organic products has grown in the recent years, while changes in demography make it necessary to obtain and aroma that can fulfil the market needs. Hence, the purpose of this project was to develop an extraction method to obtain an organic and halal chilli ext
The Aina project focuses on exploring how design can contribute to the shift towards a more sustainable circular economic system. Aina presents an alternative system for future clothing, where garments are designed to have an extended lifespan, both in production and in consumption. The fashion industry embodies the insanity of the neoclassical market system aiming for endless growth through shor
The construction and demolition sector stands for a large amount of the waste produced every year, roughly one third of all waste produced every year in Sweden, comes from this sector. The construction material manu- facturer Ecophon is a world leading company in manufacturing of acoustic products made out of glass wool, which are used in all kind of buildings and the general geometry of an acoust
Today, technology is everywhere in our everyday lives whether it is wanted or not. The world has become digitalized and this development continues for each year that passes. The Swedish government has now (2018) updated the curricula for both kindergarten and elementary school to include more digital aspects in the teaching. With this background, this thesis (project) set out to design a digital a
