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Titel: Strategier för relationskommunikation via sociala medier Författare: Eric Malmquist Handledare: Jörgen Eksell Nyckelord: Marknadsföring (relationsmarknadsföring, industriell marknadsföring), sociala medier, B2B, kommunikation (strategisk kommunikation, marknadskommunikation, relationskommunikation), meningsskapande, dialog och konsumentbeteende Problem: Problemet och kunskapsluckan som jTitle: Operational strategies for relationship communication in social media Author: Eric Malmquist Advisor: Jörgen Eksell Keywords: Marketing (Industrial marketing, relationship marketing), Communication (strategic communication, marketing communication, relationship communication), B2B, Social media, Meaning creation, Dialogue and Consumer behaviour. Problem: There are very few studies regard

Denna undersökning är en fallstudie av hur nio elever i årskurs nio och deras lärare har arbetat med musikskapande. Momentet musikskapande förekommer ytterst sparsamt i musikundervisningen i svenska grundskolor, trots att det enligt kursplanen ska bedömas. Denna undersökning genomfördes på en skola där musikskapande utförs i stor omfattning, alltså en skola som sticker ut. Syftet var att undersökaThis is a case study of how nine ninth grade students and their music teacher have been working with composition. The element of composition is very uncommon in Swedish elementary schools, in spite of the fact that it should be a part of the assessment. This study is conducted in a school where they work extensivley with composition. The aim was to study the students and the teachers’ view on the

Since the Washington consensus in the 1980s, economic liberalization has been seen as a panacea for increasing the economic development and the welfare of a developing country. By reducing trade tariffs and barriers, moving from a socialistic economic system and removing state monopoly on major exports, it is believed that a developing country will increase its income and economic growth while ben

Det pågår ständigt en utveckling för att minska både risker för miljö och hälsa inom den kemiska industrin. Oftast handlar det om att förbättra existerande processer eller att helt enkelt hitta nya vägar till samma produkt och i grunden ligger forskning bakom framgångarna.Polyurethane is a widely used polymer with a lot of different applications due to its versatility and often resilient properties. The polymeris often prepared as a two component system consisting of polyols and isocyanates and can be cured at relatively low temperatures. Even though the formed polymer is hazardless the isocyanate used in the manufacture is dangerous in itself, but even more so is

Denna studie har strävat efter att undersöka hur högerorienterade digitala alternativa nyhetssidor i USA porträtterar politik i sin nyhetsrapportering. För att undersöka detta har studien utfört en kvalitativ gestaltningsanalys av hur två av USA:s största högerorienterade alternativa nyhetssidor, Breitbart News och The Daily Caller, rapporterade om riksrättsprocessen mot Donald Trump inom tidsrameThis study has aimed to investigate how “right-wing” alternative media news websites in the United States frame politics through their news reporting. To determine this, the study has conducted a qualitative framing analysis of how two of the United States’ major right-wing news websites’, Breitbart News and The Daily Caller, reported on the impeachment process against Donald Trump within the time

Abstract Purpose - The purpose of this study is to gain a deeper understanding of how employees, of the London Hilton on Park Lane hotel, make sense of organisational changes resulting from crisis management during the Covid-19 pandemic. We aim to contribute to the existing literature within the field of change and crisis management and build on Weick’s (1995) concept of sensemaking. Therefore, ou

This thesis is an empirical study of how positioning is achieved in interactional Swedish. Positioning has previously been described in terms of epistemic modality, interpersonal positioning, stanceand speech act adverbials. The aims of the study are, firstly, to identify what linguistic resources are used to achieve positioning in interaction. A second aim is to describe where in the turn-con

In this paper we address the test scheduling problem for system-on-chip designs. Different from previous approaches where it is assumed that all tests will be performed until completion, we consider the cases where the test process will be terminated as soon as a defect is detected. This is common practice in production test of chips. The proposed technique takes into account the probability of de

Popular Abstract in Swedish De senaste 150 åren har erbjudit en dramatisk utveckling av vår förmåga att sprida både njutningar och smärta, både i form av upptäckter av ämnen såsom TNT och dynamit och framställningen av heroin och Viagra. Denna utveckling har följts av teknologiska framsteg som tillåter studier av dessa kemikalier genom deras interaktion med till exempel radiosignaler eller laser. Modern spectroscopic techniques, such as nuclear quadrupole resonance (NQR), nuclear magnetic resonance (NMR), and Raman spectroscopy, rely heavily on statistical signal processing systems for decision making and information extraction. The first part of this thesis introduces novel robust algorithms for detection, estimation, and classification of signals obtained through these spectroscopic tech

This master thesis is about the mathematical modeling of an inventory control system. The system is a single-echelon two-location system with one type of item. The locations replenish from a supplier that is assumed to have an ample stock. The demand is modeled as customers arriving according to a Poisson process with a known intensity and each customer only demands one item. In addition to replen

Introduction: The rate of vaginal hysterectomies is declining globally. We investigated surgical techniques, outcomes, and costs in a large national cohort of benign hysterectomies with prerequisites for vaginal surgery. Material and Methods: A retrospective register-based cohort study with benign hysterectomies in the Swedish GynOp registry 2014–2023 (n = 17 804). Inclusion criteria were non-prol

The prospect of Turkish accession to the EU has sparked controversy in many of the member countries. It has highlighted the different ways in which European as well as Turkish identity is being defined in the debate, with some politicians seemingly trying to draw on old prejudices in order to make the case against membership. By utilising discourse analysis as advocated by Thomas Diez, this thesis

There have been previous studies comparing experimental methods for the purpose of capturing gaseous yields at a range of global equivalence ratios. However, no work has investigated the capability of the open controlled atmosphere cone calorimeter for collecting such data where its two modes of operation are directly compared. The aim of this study is to compare carbon monoxide yields collected u

In response to rapid climate change and increasing human pressure, a wide variety of taxa have shifted their distribution in the past decades (range shift), with important consequences for ecosystem services and human health and economy. However, it is not yet clear whether most species will be able to track their favourable habitats or lag behind the climate signal (migration lag). Studying the p

BACKGROUND: Patients with diabetes have increased rates of major adverse cardiac events (MACEs). We hypothesized that this is explained by diabetes-associated differences in coronary plaque morphology and lipid content. METHODS: In PROSPECT II (Providing Regional Observations to Study Predictors of Events in the Coronary Tree), 898 patients with acute myocardial infarction with or without ST-segme

The incidence of human papillomavirus-positive (HPV+) tonsillar cancer has been sharply rising during the last decades. Myeloid cells represent an appropriate therapeutic target due to their proximity to virus-infected tumor cells, and their ability to orchestrate antigen-specific immunity, within the tonsil. However, the interrelationship of steady-state and inflammatory myeloid cell subsets, and