"Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram
Digitization, social media and e-commerce are three powerful components that have changed our lives. Influencer marketing has become a key strategy for companies seeking to reach new consumers. Influencers have proven that they can have a big impact on buying behavior and companies' marketing. The purpose of this survey is to gain a deeper understanding of how the generation Y consumer buying
