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Denna studie ämnar att öka förståelsen för hur Volvo Cars, som ett multinationellt företag, stärker sitt varumärke genom att strategiskt knyta an till den nationella identiteten och tillhörande myter för att kommunicera svenskhet och mångkultur. Studiens empiriska material består av tre reklamfilmer i Volvos kampanj Made by Sweden, som utifrån ett kvalitativt perspektiv analyseras med hjälp av semThe aim of this study is to increase the understanding of how Volvo Cars, a multinational company, strengthen their brand by strategically relating to national identity and its corresponding myths in order to communicate swedishness and multiculturalism. The study’s empirical material consists of three advertising films from Volvo’s campaign Made by Sweden which from a qualitative perspective is a

Svenska gymnasieskolan har under de senaste decennierna genomgått ett antal reformer som har gjort det lättare för friskolor att etablera sig samt givit elever möjlighet att fritt välja och byta skola. Detta, kombinerat med en minskning av antalet gymnasieelever, har lett till en konkurrenssituation där skolorna måste marknadsföra sig för att vinna elever. Skolan har under de senaste decennierna bThe Swedish upper secondary school has undergone a number of reforms during previous decades which have made it easier for private schools to establish, give students the possibility to choose school, and switch from one school to another. These reforms, combined with a decline in student numbers, have led to a competition in which the schools have to market themselves to win students. The Swedish

This thesis seeks to investigate whether the emerging right to democratic governance, as conceptualised by Thomas Franck, is of any use to the large numbers of migrants within and arriving to the EU. Focusing on Europe, it does this by assessing whether the right can be considered a human right, using the lens of universality and inalienability: it assesses whether migrants still have the right to

Den här studien syftar till att undersöka hur livsmedelsföretaget Oatlys varumärke konstrueras genom den kommunikation som sker i företagets sociala medier. Studien utgår från ett diskursivt perspektiv och betraktar därmed de kommunikativa processerna från intressenterna och företaget i de sociala medierna som diskursiva handlingar. Dessa handlingar ses som delar av större diskurser, vilka utnyttjThis study aims to investigate how the brand of the food company Oatly is constructed through communication in social media. The study uses a discursive perspective, and examines the communicative processes between the stakeholders and Oatly as discursive actions. These actions are part of discourses and constituent for the corporate brand. The empirics include written posts and comments at Oatly’

Formulering av läkemedel kräver att man tar tag i ett flertal problem för att optimera effektiviteten. All former av formuleringar har sina egna utmaningar som vetenskapsmän och företag försöker lösa. Till exempel, leverns nedbrytning av läkemedlet, det så kallade första-passage-metabolismen, minskar koncentrationen av den aktiva substansen och, i värsta fall, förändrar den till en giftig form. DeThe aim of this master thesis is to provide an indication of the suitability, or otherwise usage, of spray-drying for production of powder aimed for inhalation formulation and comparing the characteristics of the product, with and without lipids. Lipids have a proven effect of delaying release of active drug substances in the cardiovascular system and pulmonary systemic delivery has a number of ad

Köpt, ägd och förtjänad kommunikation är tre begrepp som är vanligt förekom-mande i mediebranschen. Detta trots att dagens föränderliga medielandskap gör det allt svårare att skilja på olika typer av kommunikation samt att en del anser begreppen vara förlegade. Det har även visat sig att begreppen verkar sakna teore-tisk grund. Mot bakgrund av detta ämnar denna studie öka förståelsen för hur yr-kePaid, owned and earned media are three concepts, which are frequently used within the media industry. This despite the fact that some people see them as retrogressive as well as the media landscape is constantly changing, whereby the media types are converged and therefore difficult to distinguish. It has appeared that the concepts also seem to be in absence of theoretical foundation. This study i

Denna studie ämnar skapa förståelse för hur kommunikation sker på digitala plattformar. Genom det empiriska exemplet crowdfunding undersöks hur kommunikation gentemot investerare översätts till en delningsekonomisk kontext. Studien använder sig av en hermeneutisk ansats där empirin porträtteras i en flerfallsanalys. Kvalitativa intervjuer och dokumentanalys ligger till grund för analysen, i vilkenThis study aims to understand how communication occurs on digital platforms. Using crowdfunding as empirical evidence, the study examines how investor relations are translated into the context of the sharing economy. The study uses a hermeneutical approach where empirical data is portrayed in a multi-case analysis. Qualitative interviews and a document analysis form the basis of the analysis, in w

När Facebook ger röst till tusentals kunder - i en kris Syftet med studien var att undersöka och analysera hur interaktioner, mellan Canal Digital och deras kunder samt kunderna emellan, konstruerade krisen som utvecklades på Canal Digitals Facebook-sida. Studien ämnade till att fördjupa forskningen inom fältet kriskommunikation med avseende på hur en kriskonstruktion utvecklas i interaktioner påWhen Facebook contributes with a voice to thousands of customers - in a time of crisis This aim of this study was to examine how the interactions, between Canal Digital and it's customers as well as customers in-between, constructed the crisis taking place at Canal Digital’s Facebook-page. The intention with this study was to increase the understanding of the interactions part of a crisis con

The aim of this study was to explore how leadership is co-constructed in an Ecuadorian service organization, specifically in the counter ticket offices of an airline company. Furthermore, through qualitative method, to generate an understanding of how the leadership co-construction includes different actors and factors that might be involved into this process. This research is embedded in the theo

Användandet av digitala kommunikationskanaler blir allt vanligare. Traditionella arbetsplatser går mot mer moderna sådana då face-to-face kommunikation byts ut eller kompletteras av kommunikation i virtuella miljöer. Medarbetare kan idag genom diverse digitala verktyg arbeta ”när som helst, var som helst” och den virtuella miljön möjliggör för en rums- och tidsmässig frihet. Föreliggande uppsats äThe use of digital communication channels is getting more and more common. Traditional workplaces are moving towards of becoming more modern, since face-to-face communication is being replaced or supplemented with communication in virtual environments. By using various digital communication tools, co-workers can now work “whenever, wherever” and the virtual environment enables a spatial and tempor

Arbetet behandlar en borrkärna från Tingskullen på norra Öland. Borrningen gjordes 2010. Borrkärnan är ca 107 meter lång och innefattar lager från ordovicium samt mellersta och undre kambrium. Mel-lankambrium utgörs i huvudsak av oelandicuslager, som består av fossilrik slamsten med inslag av siltsten och ett par kalkrika nivåer. Intervallet med oelandicuslager är relativt enhetligt och det går inThe thesis deals with a drill core retrieved from northern Öland, Sweden, in 2010. The length of the core is c. 107 m and comprises an Ordovician and Cambrian succession. The middle Cambrian primarily consists of fossiliferous mudstone with thin siltstone beds. This part of the succession has collectively been referred to as the Oelandicus beds. It is relatively homogeneous in composition and cann

The Sweden Democrats have been taking the Swedish political system for a tumultuous spin with an explosive increase in received votes in the 2014 governmental elections. As the Sweden Democrats are viewed by some as a nationalist, anti-immigrant and a racist party, the entrance into the Swedish parliament in 2010 was met by medial as well as public havoc resulting in the establishment of a politic

Mjölken som surnade Denna studie ämnar undersöka hur en organisation kan kriskommunicera på det sociala mediet Twitter, under en förtroendekris. Det bondeägda kooperativet Arla går på knäna i den rådande mjölkkrisen, trots det har det uppdagats att delar av Arlas organisation haft en osund kostnadskultur. SVTs Uppdrag granskning sände den 3 februari 2016 sitt tredje reportage kring Arla, vilket föThe soured milk The purpose of this study is to examine how an organization can crisis communicate on the social media channel Twitter during a crisis of confidence. The farmer-owned cooperative Arla is having financial trouble as the milk crisis have put a lot of the former Arla owners out of business. But in some parts of the organization, an unhealthy cost culture has been detected. On February

In this Bachelor thesis we examine how social workers within the department of social welfare benefits describe their profession and professional status in order to analize how this may impact the way they work. Eight social workers from five cities were interviewed in a qualitative semi-structured format. The interviews aimed to uncover how social workers define their profession and professional

Utgångspunkten i föreliggande studie är narkotikafrågan som blivit alltmer synlig på agendan de senaste åren. Runtom i världen är narkotikapolitiken under förändring men i Sverige råder fortfarande nolltolerans, och således är bruket kriminaliserat sedan 1988. Som en följd har polisen fått en central roll i att förverkliga det narkotikafria samhället. Syftet med denna studie är att beskriva, analyThe starting point of this paper is the subject of narcotics which have been widely discussed recent years. The politics regarding narcotics are facing changes around the world but Sweden is still advocates of a zero tolerance policy towards narcotics. Thus is the use of illicit drugs criminalized since 1988. As a result, the police have gotten an important role in the realization of a society, fr

This thesis covers the subject of long-run stock performance on the Swedish market. It focuses on abnormal returns after an IPO or SEO issuance. It investigates the differences between Small Cap and Large Cap stocks and separate tests are conducted for each group. Regressions are constructed to examine which independent variables that drive the return. The buy-and-hold abnormal return is used as t

From a communicative perspective, this study intended to achieve a greater under- standing and knowledge of how internal communication, structure and culture con- tribute to the anchoring of an organization's identity. The study also aimed to make visible the prevailing power relations and its importance for the creation of identity. The survey was conducted in an organization that was part ofFrom a communicative perspective, this study intended to achieve a greater under- standing and knowledge of how internal communication, structure and culture con- tribute to the anchoring of an organization's identity. The study also aimed to make visible the prevailing power relations and its importance for the creation of identity. The survey was conducted in an organization that was part of

Humlor behövs i staden – men vad krävs för att de ska trivas? Humlor är viktiga pollinatörer och utan de skulle pollineringen av våra grödor, bärbuskar och andra vilda växter bli sämre och därmed ge en sämre skörd. De senaste decennierna har humlor påverkats negativt av det intensiva jordbruket och den pågående urbaniseringen i och med att många naturliga miljöer har försvunnit. För att gynna humLand-use changes have led to a decline in suitable habitats for bumblebees, which may affect pollination of crops and wild flowers. Urban green areas such as parks and private gardens have the potential to favor bumblebees and it is thus important to understand how such areas should be designed. The aim with this study is to investigate what is needed to favor bumblebees in the urban environment,

E-sport is a phenomenon that along with internet has had a fast development in the last decade. A person can stream their gaming today so that other people are able to follow what is happening on the streamer’s computer. This live interaction makes it possible for people all over the world to come together over a common interest, online gaming. The use of internet also carries negative aspects suc