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Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of the phenomenon of brand activism, and how they respond to it. Theoretical perspective: For the theoretical foundation we drew upon the literature streams within brand activism, consumer activism and brand meaning. Based on these three literature streams we identified relevant key concepts and c
Throughout the years, Mérida has been subject of an outstanding growth, economically, socially and spatially. Starting from being a major Mayan civilization city, to a colonial Spanish settlement that grew into being the capital of the peninsula, it has always gone through changes and innovations according to the necessities of its inhabitants. By being the most secure and safe city in Mexico to
Syftet med denna uppsats är att undersöka de skatterättsliga förhållandena för näringsverksamheters avdrag för sponsring riktad till idrottssektorn. Sponsring inom näringsverksamhet är avdragsgill som en utgift för att förvärva och bibehålla inkomster. Uppsatsen tar hjälp av tre typfall för att illustrera tre olika situationer där sponsring är aktuell. Genom dessa typfall så utreder uppsatsen hur The purpose of this thesis is to investigate the tax regulation regarding expenses for sponsorship addressed to the sports sector. Sponsorship is deductible as an expense to acquire and maintain income. This thesis uses three fictional situations to illustrate three different situations where sponsoring is at hand. Through these fictional situations the thesis investigates how the Supreme Administ
Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity
This paper presents a method designed to identify underlying causes leading to industrial accidents. The method developed intends to facilitate the learning process from accidents by identifying possible causes related to the accidents that were not directly stated in an accident report, but that can be deduced following the description of the event, in particular with regard to the quality of the
Adsorption of mixed polymer solutions in good solvent containing polymers of different chain length has been studied by applying simulation techniques on a coarse-grained bead-spring polymer model. Fully flexible polymers at varying bead-surface interaction strength and different combinations of flexible, semiflexible, and stiff polymers at a single bead-surface interaction strength have been exam
Aims. The aim of this paper is to explore and map the age and abundance structure of the stars in the nearby Galactic disk. Methods. We have conducted a high-resolution spectroscopic study of 714 F and G dwarf and subgiant stars in the Solar neighbourhood. The star sample has been kinematically selected to trace the Galactic thin and thick disks to their extremes, the metal-rich stellar halo, sub-
Abstract Dopamine as a neurotransmitter was discovered in the late 1950s. The dopaminergic system is one of the most well studied neurotransmitter systems in the brain. It is involved in many important functions, such as motor function control; reward, reinforcement, motivation, associative learning, salience information encoding; cognition etc. Disturbances of the dopaminergic system may result
Primarily due to a massively overburdened docket, the European Court of Human Rights has been experiencing major challenges in the last decade. The crisis has prompted it to modify its procedures and one recent innovation at the Court is the pilot judgment procedure, which is a tool for dealing with systemic deficiencies in the Member States. This thesis assesses what the effects of the pilot judg
Enligt svensk familjerätt är syskons rätt till varandra varken en fastslagen lag eller utvecklad i förarbeten och doktrin. Trots detta föreligger det ett starkt skydd av syskon enligt praxis, vilken har sin grund i begreppet kontinuitet. Begreppet kontinuitet är ett resultat av främst praxis, men har sin grund i förarbeten. Denna har till syfte att behålla all slags pågående kontinuitet för barnetAccording to Swedish family law, the right for siblings to each other is not a stated rule, nor well developed in preliminary works or doctrine. However, there is a higher level of protection of siblings according to case law, which is anchored in the concept of continuity. The concept of continuity is mainly a result from case law, but has its ground in preliminary work. It aims to maintain all c
Patents on traditional knowledge and the issue of biopiracy has been a debated issue since the Uruguay Round in the early 1990s. In order to handle this problem, the United Nations established the Convention on Biological Diversity and a subsidiary working group on Access and Benefit Sharing. This is supposed to help traditional knowledge holders claim their rights to benefit sharing when commerci
This study aims to gain a deeper understanding of parents’ perspective and experiences of taking care of children with anorexia. Anorexia is a serious potentially deadly mental illness, characterized by drastic weight loss and personality change. It generally debuts during adolescence and negatively impacts the whole family. In order to be able to provide adequate family support, the perspective o
European environmental policy has in the recent years become more and more prominent, and with the European Commission launching the European green deal, environmental policy has become a part of the centre stage of European policy. When looking to decarbonise the economy natural gas becomes a favourable solution. However, natural gas is not without a problem i.e., natural gas is still a fossil f
Populärvetenskaplig sammanfattning: Jordens klimat står under ständiga variationer och förändringar, och det är inte alltid lätt att sära på orsak och verkan bland den mängd av faktorer som styr klimatet. För att kunna reda ut ursprunget till de förändringar som sker, måste de bakomliggande processerna vara väl kända. Sedan är det möjligt att genom matematiska modeller uppskatta de individuella prSeveral studies have analysed the relationship between Normalised Difference Vegetation Index (NDVI) and radiative surface temperature. A main goal for most studies have been to find the best method for carrying out land cover classifications and to study land cover changes, based on a combination between the two parameters. Since atmospheric components have a significant influence on both paramet
The Naqshbandi-Haqqani Sufi order has spread throughout the world extensively since it was founded in 1973 by its Sheikh Muhammad Nazim Adil al-Haqqani. The present thesis analyses one local branch of that order in Eastern London within a theoretical framework of New Social Movements, as formulated by the Italian sociologist Alberto Melucci. A general picture of Muslim presence in Britain is given
When China opened it borders in 1979, the country suffered from a severe brain drain as its most talented students left the country to take advantage of educational opportunities abroad. However these emigrant engineers, known locally as "sea turtles" or Chinese returnees, have become a valuable asset for Zhongguancun Science Park. The authorities for the high-tech park are now adopting
