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Syftet med uppsatsen är att undersöka ifall det finns något samband mellan konsumenters engagemang på Instagram och företags försäljning inom modebranschen. Uppsatsen har byggts på en kvantitativ metod där hypoteser formulerats med hjälp av tidigare teori och testats med insamlad data från Instagram och kvartalsrapporter. Uppsatsens teori baseras på ett antal olika teorier från författare som DThe purpose of this paper is to examine whether there is any connection between consumer engagement on Instagram and corporate sales in the fashion industry. The thesis uses a quantitative method, where hypotheses formulated using previous theories were tested using data collected from Instagram and quarterly reports. The essay's theoretical perspective is based on a number of different the

It is increasingly suggested that societies must be resilient to be safe and sustainable. While there are many approaches to resilience available, not all of them operationalize the concept to the extent of guiding what to look for when observing actual communities. This is a requisite for linking the conceptual and the actual, and vital for our ability to develop societal resilience. Drawing on r

Idag står vi med facit i hand över hur Covid-19 pandemin har påverkat samhället i stort men också hur olika organisationer har hanterat en långvarig samhällskris som de själva inte har haft något ansvar för, från början till slut. Studien undersöker restaurangbranschen, som är en av de branscher i Sverige som drabbats hårdast av pandemin. Mer specifikt analyseras vilka responsstrategier restaurangToday we are finally able to look back at how the Covid-19 pandemic has affected our society, but also how different organizations have handled this prolonged crisis they held no responsibility for. The study examines the restaurant industry, one of the industries in Sweden most affected by the pandemic, and their crisis communication. More specifically, the response strategies used by restaurants

with five specialisations The Master's Programme in Service Management is a unique opportunity for those seeking a management programme at an advanced level with a strong link to research. The programme combines in-depth subject knowledge of the service sectors with an understanding of the specific organisational and managerial needs of service activities. When applying to the Master's Programme i

https://www.ses.lu.se/en/education/masters-programme-service-management - 2026-05-05

The fashion systems flat contours : a study of the digital society’s impact on the development of the fashion system. Through the digitalization process social media like Facebook, Twitter, Instagram and blogs have emerged. These social media's function is to act as arenas of human interaction and social life. This thesis aims to analyze how the social media impacts the fashion system. Today&#

Aim: Non-medical use of tramadol and other prescription opioid use has become a great concern in many countries, including Sweden. This study examines key components in young people's accounts of attempting to quit drugs, focusing on non-medical use of tramadol. Methods: Repeated qualitative interviews were conducted with 12 individuals aged 19–24 years with experiences of problems related to non-

During recent years social media has become an important part of the fashion industry. This study is about the social platform Instagram and its effects on fashion. The purpose of this bachelor thesis, Fashion images on Instagram: A netnographic study on the mediatization of fashion and representations of femininity in images on Instagram, is to examine the mediatization of fashion and how feminin

https://rwi.lu.se/2015/05/08/helping-children-get-back-on-the-right-track/ - 2026-05-05

Denna studie utforskar användningen av personalisering på sociala medier av svenska politiker och vilken påverkan det har mätt på engagemang. En kvantitativ innehållsanalys genomfördes med hjälp av data från Instagram-kontona av tre framstående svenska partiledare—Ulf Kristersson, Magdalena Andersson och Jimmie Åkesson—samlad över en tvåårsperiod (2021-2023), med ett urval på 1 287 inlägg. Studien

The study aims to explore how female weightlifters discuss and question the discourse ”muscles are for men” and other assumptions about body and gender norms in strength training. The study focuses on how the accounts, through commentary and appearance, put themselves against traditional gender norms and how strength training operates as a norm-breaking practice. Further, the essay analyzes the wi

The art of the October revolution 2019 in Lebanon expresses narrative processes that this thesis argues can be understood as a part of the Lebanese reconciliation process relating to the civil war of 1975-1990. Following an understanding of reconciliation as a process focused on transforming relationships on mainly a societal level, and emphasizing the connection between art and shaping narratives

Navigera och rekrytera i främmande kulturer: En resa genom tvärkulturell employer branding I takt med att globala företag expanderar till nya länder och kulturer blir mänskligt kapital deras viktigaste resurs för organisatorisk framgång. Syftet med denna studie är att undersöka hur organisationer strategiskt anpassar sin employer branding strategi på sociala medieplattformar för att attrahera ochNavigating and recruiting in foreign cultures: A journey through cross-cultural employer branding As global companies expand and navigate in diverse cultural landscapes across national borders, human resources become the most vital asset of organizational prosperity. Consequently, this study aims to explore how companies strategically and culturally tailor their employer branding on social media

In this thesis I investigate the narratives through which Djurfront makes sense of and justify animal rights, actions, demonstrations as well as the use of violence. But also how these narratives within Djurfront are formed and maintained. By using narrative theory and narrative criminology I investigate how Djurfront creates and shapes their narratives, but also how these are used to encourage (v

The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. Furthermore, was the thesis

Stay informed and connected through the alumni newsletter, blog and social media channels. Discover research news, alumni stories and updates from Lund University. Alumni newsletter, 'Lundensaren'Lundensaren is sent out six to seven times per year to Lund University alumni as an e-newsletter. In this newsletter you can read about research news, fellow alumni, special offers, developments, what is

https://www.lunduniversity.lu.se/alumni/alumni-news-and-stories - 2026-05-05

Den politiska kommunikationen är av central betydelse för partiers valkampanjer och utgör ett betydande verktyg för politiska aktörer att nå ut till sina väljare. De senaste två decennierna har tillväxten av sociala medieplattformar inneburit att politiska partier och dess representanter blivit allt mer närvarande på dessa digitala plattformar. Samtidigt har observerats hur flertalet länder världePolitical communication plays a pivotal role in election campaigns, constituting a significant tool for political actors to reach out to their electors. Over the past two decades, the development of social media platforms has led political parties and their representatives to utilise these platforms in order to engage with the public. Simultaneously, an expanding trust for populist leaders and par

Denna fallstudie studerar och analyserar hur Arla bemöter negativa kommentarer på Instagramkontot Arla Sverige. Vi belyser hur Arla förhåller sig till teorier inom Is-sues Management i sin kommunikation på ett av sina Instagramkonton. Vi använder en netnografisk observation samt intervjumetod som insamlingsmetod. Den netnografiska metoden används för att samla in kommentarer från Instagramkontot AThis case study aims to investigate how Arla responds to negative comments posted to their social media in order to gain knowledge of how they take into consideration Issues Management in their social media communication. Through a netnographic observation and two in-depth interviews with Arlas press- and media manager we gather empirical material. The netnographic observation is used to gather co

Vad publicerar en partiledare på Instagram? En kvalitativ studie av politisk personalisering på Instagram Syftet med denna studie var att undersöka fenomenet Personalisering, i relation till Strategisk Politisk Kommunikation och Sociala medier. Genom en analys av fyra svenska partiledares användande av den sociala medie plattformen Instagram, strävade denna studie efter att finna potentiella temaWhat does a political party leader post on Instagram? A qualitative study of political personalization on Instagram The purpose of this study was to explore the phenomena Personalization in relation to Strategic Political Communication and Social Media. Through an analysis of four Swedish political party leaders usage of the social media platform Instagram, this study aimed to find potential patte