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I en alltmer globaliserad och digitaliserad värld ställs varumärken inför utmaningen att anpassa sin kommunikation till kulturellt varierande målgrupper, samtidigt som de upprätthåller en enhetlig global identitet. Denna studie undersöker hur det globala varumärket IKEA anpassar sin varumärkeskommunikation till olika kulturella kontexter, genom att analysera inlägg från Instagram kontona @ikeasver

Social media is abound with women writing about consumption goods and practices associated with femininity and heterosexual nuclear family life, such as being married, dressing, cooking and home decoration. This article examines how the housewife ideal can be an attractive identity in the 2010s and, drawing on the post-humanist performativity by Karen Barad (2007), it maps the material-discursive

We sincerely hope that you've had a rewarding and enjoyable time at Lund University. We know there's a lot to consider, whether you're staying in Sweden or leaving, so we've put together some guidelines for you here. Guidelines and tips for all students Whether you are a degree student, an exchange student or just taking courses, here are some things to consider. Get proof of completed studies App

https://www.lunduniversity.lu.se/current-students/when-leaving-lund-university - 2026-05-05

Idag återfinns sexistiska kommentarer på sociala medieplattform, trots att företagen bakom har regler för vad som får publiceras. Sexism är ett strukturellt problem som kan påverka kvinnor negativt, både fysiskt och psykiskt och kan leda till självcensur. Ge- nom en kvalitativ textanalys syftar denna uppsats att testa om tre principer kan användas för att analysera om sexistiska kommentarer från FToday, sexist comments can be found on social media platforms, despite social media companies having rules on what is allowed to be published. Sexism is a structural prob- lem which can negatively affect women, both physically and mentally, and could lead to self-censorship. Through a qualitative text analysis, this essay aims to investigate whether sexist comments from Facebook and Instagram are

As a student or doctoral candidate at Lund University who wishes to study at one of our partner universities in Europe, you have the opportunity to apply for the Erasmus+ grant for exchange studies. Shortcuts to page content: About the grantHow to applyIf you are awarded a grant for exchange studies  Application periods for Erasmus+ grant The application period for exchange studies during the autu

https://www.lunduniversity.lu.se/current-students/international-opportunities/grants-and-scholarships-studies-and-traineeships-abroad/erasmus-grants/erasmus-grant-exchange-studies - 2026-05-06

ALVA is an astronomy club for students in Lund. The purpose of the club is to provide a place for science students and other people interested in astronomy to get inspiration and to experience how exciting the Universe can be. ALVA arranges astronomy-related activities such as public lectures, stargazing nights, planetarium shows and workshops. We aim to arrange events roughly once per month, usua

https://www.astro.lu.se/ALVA/about-alva - 2026-05-05

This thesis analyzed multimodal social media communications of a government agency that manages national parks, to study the kinds of discourses that are constructed by national parks agencies through representations of the parks and their nature. Furthermore, it analyzed and interpreted how the discourses relate to the mandate and other missions that the agency must adhere to, which are generally

I takt med digitaliseringen har det skett ett kommunikativt skifte som kräver de auktoritära myndigheterna att tänka om kring deras kommunikation. Idag har sociala medier öppnat upp möjligheten för myndigheter att skapa en lekfull och kreativ dialog med sina medborgare. Denna kvalitativa studie syftar till att öka förståelsen för myndigheters kommunikation på sociala medier i relation till värdeskAs a result of the digitalization, there has been a communicative change that requires authorities to rethink their communication. Today, social media has allowed authorities the opportunity to converse in creative and playful dialogues with their citizens. This qualitative study aims to increase the understanding of government communication on social media in relation to value creation. A semioti

Moving to a new country brings with it many changes that can be stressful and difficult. In addition to starting your studies, there are many other challenges that take up time and energy and which affect your well-being. Shortcuts to page content:Advice for successful intercultural adjustmentHomesicknessThe difference between being alone and feeling lonelyTips to overcome lonelinessMake an appoin

https://www.lunduniversity.lu.se/current-students/healthcare/student-health-centre/adjustment-difficulties-and-loneliness - 2026-05-05

As a student, you have many opportunities to get involved in activities and student organisations. This is a great way to develop valuable skills, make lasting connections, and support your fellow students and the University. See below for a list of opportunities. Depending on your personal interests and preferences, you can for example join a student nationstudent associationstudent unionand/or y

https://www.lunduniversity.lu.se/current-students/get-involved-student-life - 2026-05-05

Architectural education is most of the time based on architectural tasks with little connection to real circumstances of a building process. The projects focuses on design and the result of the projects is abstractions of the reality, such as drawings, diagrams and models. Architecture through practice aims to explore parts of the architectural practice which we usually don’t have to think about i

Denna studie tillhör fältet strategisk kommunikation och digitala medier och har till syfte att förstå hur diskurs konstruerar den parakris som råder på mejeriföretaget Arlas Instagramkonto. Ett socialkonstruvistiskt perspektiv gentemot verkligheten och ett hermeneutiskt anseende gentemot mening har agerat som ett ramverk för denna studie. Det empiriska materialet har samlats in genom en kvalitati

Today, as anyone could generate content independently, content produced by the Destination Marketing Organisation (DMO) and others co-exist on social media. As such, anyone runs the chance of being a tourism promoter and marketer. Whether this is intentional or not, content generated by the DMOs are not the only thing out there inspiring or influencing tourists' choice of destination, or creat

Your student account is automatically closed after you have completed your studies at Lund University. The account gives you access to email, documents, and other digital services. Make sure to save any important information well in advance. How long you keep your student accountYou keep your student account for two semesters after your last registration in Ladok. Registration includes:First-time

https://www.lunduniversity.lu.se/current-students/student-services-and-support/it-resources-and-assistance/student-account/closing-your-student-account - 2026-05-05

Join the Alumni Network Enjoy exclusive benefits, events and news! Membership benefits Explore what's available to you as a member of the Alumni Network.  Events for alumni Stay connected and network with fellow alumni through social, cultural and professional activities. News and stories Get inspired by stories and updates from Lund University alumni through our newsletter, blog and social media.

https://www.lunduniversity.lu.se/alumni - 2026-05-05

Den 24 februari 2022 invaderade Ryssland Ukraina vilket förändrade världshistorien. Syftet med studien är att genomföra en jämförande analys av hur den svenska och finska försvarsmakten kommunicerar kring kriget i Ukraina och vidare presenterar sin organisation på Instagram sedan kriget i Ukraina. Studien är avsedd att ge en förståelse för hur användningen av text och bild presenterar en militär oOn February 24, 2022, Russia invaded Ukraine, changing world history. The aim of this study is to conduct a comparative analysis of how the Swedish and Finnish armed forces communicate regarding the war in Ukraine and further present their organization on Instagram since the Russian invasion of Ukraine. This study is intended to provide an understanding of how the use of text and image presents a

There are several banks in Lund, Helsingborg and Malmö. There is no specific bank connected to Lund University. In general, banks in Sweden have limited opening hours on weekdays. Different bank branches will require different documents from you as an international customer. Requirements for opening a Swedish bank account usually include a minimum stay of 12 months and a Swedish personal identity

https://www.lunduniversity.lu.se/current-students/financial-matters/banking-sweden - 2026-05-05

This online form is intended for student organisations who want to contact the Student Health Centre. Fill in the fields below and we will contact you at the earliest opportunity. First name and surname (required) Position/title Please state your title/position at the student organisation you belong to. Student organisation (required) Please state the name of the student organisation you belong to

https://www.lunduniversity.lu.se/form/student-health-centres-contact-form-student-organisations - 2026-05-05