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When you study with us, you get an internationally recognised education. Lund University is ranked among the best universities in the world for the quality of our education and research, international outlook, employability and sustainability. A world-class university with a rich traditionFounded in 1666, Lund University is one of the oldest and most comprehensive universities in northern Europe.

https://www.lunduniversity.lu.se/study/study-lund-university - 2026-10-07

Reality-Based Learning, RBL, is a teacher-driven initiative introducing the core business administration subjects to first-year business students by means of making business plans. This paper empirically accounts for the development of RBL over three years. RBL is scrutinized for pros and cons by a proposed education development framework. When the educational change is dissected and related to pr

This paper examines the effect of Chinese OFDI on China’s bilateral trade with affected countries, to investigate the possible build-up of a Eurasian China-centric trade network. The main contribution of the paper is to have combined economics, war theory and geopolitics to analyse and produce a theoretical framework for it. Whereas there is a lack of consensus on the effect of FDI on trade in ge

The digitalisation and introduction of social media is a factor that today affects children’s lives a lot. So called “kidfluencers” are a phenomenon that is booming and that is becoming more and more frequent. The aim of this essay is to look into the impact that social media and “kidfluencers” may have on children in Sweden today. An interview study has been done, in which parents and educators

Syftet med denna multimodala kritiska diskursanalys är att studera hur Klarnas marknadsföring på sociala mediekanalen Instagram konstruerar ett symboliskt “vi”, och därigenom ett implicit “dom”. Studien syftar till att bidra med kunskap om hur kommunikation bidrar till konstruktion av sociala identiteter och en känsla av gemenskap gentemot fintech-varumärken. Analysen fokuserar på företaget KlarnaThe purpose of this multimodal critical discourse analysis is to examine how Klarna’s marketing on the social media platform Instagram constructs a symbolic “we”, and thereby an implicit “them”. The study aims to contribute knowledge about how communication contributes to the construction of social identities and the sense of community in relation to fintech brands. The analysis focuses on the mar

It is often argued that design serves as an effective change agent in strategy formation. However, the question of how this actually occurs remains largely unexplored. Through case studies of five design consulting firms in Denmark, this paper examines how design gets involved in the making of strategy. The findings show that there are at least two paths to strategy-level work: First, design works

Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. The i

https://www.lusem.lu.se/study/student-web/student-life/student-takeover-instagram - 2026-10-07

Denna kvalitativa studie syftar till att undersöka hur medarbetare i Helsingborgs stad upplever organisationens externa kommunikation. Mer specifikt undersöks hur organisationens Instagramkonto @helsingborgsstad upplevs och hur dessa upplevelser påverkar den autokommunikativa processen. Denna process uppstår då interna publiker tar del av den externa kommunikationen. Genom semistrukturerade interv

This information is primarily intended for staff handling international student mobility. Student Experience and Mobility (Swedish acronym MM) aims to support the organisation through university-wide service for Swedish and international students, system development and support as well as coordination of information on processes and deadlines. MM works closely with the faculties’ international off

https://www.staff.lu.se/research-and-education/global-engagement-and-international-matters/student-mobility-guidance-and-tools - 2026-10-07

A traineeship abroad provides experience that gives your degree a unique profile. If you are a student at Lund University and you wish to do a traineeship in Europe, you might be eligible to apply for an Erasmus+ traineeship grant. Shortcuts to page content:About the grantFinding a traineeshipHow to applyIf you are awarded a traineeship grantAfter your traineeship Applications are open: The applic

https://www.lunduniversity.lu.se/current-students/international-opportunities/grants-and-scholarships-studies-and-traineeships-abroad/erasmus-grants/erasmus-traineeship-grant - 2026-10-07