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The purpose of this research is to determine how social media influencers drive the pre-purchase phase of the consumer’s decision-making process and how these drivers differ in regard to hedonic and utilitarian products. Considering the aim to answer how the pre-purchase phase is driven through social media influencers’, and how the drivers differ for hedonic and utilitarian products, a qualitati

Syfte: Uppsatsens syfte är att undersöka vilken effekt skräddarsydd marknadsföring har på konsumenter beroende på vilken digital kommunikationsplattform som används. Metod: En kvalitativ studie har genomförts med ett hermeneutistiskt tolkningsperspektiv och ett induktivt tillvägagångssätt. Data för studien har samlats in från fokusgrupper, litteratur, artiklar och webbsidor. Teoretiska perspekPurpose: The purpose of this essay is to examine the effect of customized advertising on customers, depending on the digital communication platform on which the advertisement is marketed. Methodology: A qualitative study has been made with a hermeneutical interpretation perspective and an inductive approach. Data for the study has been collected from focus groups, literature, articles and web pa

Motivation and Objective: This study investigates how analysts generate from data using business intelligence tools. The motivation for study at the premise that organizations are finding it very challenging to gener-ate insights from a vast amount of structured, semi-structured and unstructured data. The ini-tial problem background indicate that this may be because organizations are silo driven,

There is uncertainty about whether AI-generated output can and should be protected under EU copyright law and, in that case, who should obtain the rights. This thesis examines this legal issue by interpreting the legal text especially the InfoSoc Directive, case law and by considering legal scholarships. It has been established in the thesis that an AI-generated output can be considered protectabl

Så kan skogsägare bromsa klimatförändringarna – och samtidigt få betalt för det. Privata skogsägare kan spela en nyckelroll i Sveriges klimatarbete – men då krävs ersättning och tydligare regler. Klimatförändringarna har ökat behovet av lösningar som både minskar utsläpp och binder koldioxid. Skogen är en naturlig kolsänka – alltså ett ekosystem som lagrar koldioxid – och därför är skogsbruket i Since pre-industrial times, increased greenhouse gases in the atmosphere has contributed to climate change affecting all ecosystems. As a result, global and national commitments have been made to reduce emissions by enhancing the number and effectiveness of carbon sinks. To meet the national climate targets, Sweden has proposed financial compensation for forest owners who postpone harvesting. This

White dwarf stars represent the last evolutionary stage of most stars in the Universe. As many of half of these stars are known to have metals in their atmospheres, that must have entered the atmosphere recently. Some also have observable debris discs, hinting that remnant exoplanets provide an important puzzle piece. However, we do not know the full extent of their role, as it is very hard to obs

This project has been about understanding the public furniture market from a designers perspective and to develop a competitive design concept based on the needs of different stakeholders in the field of outdoor public products. The research has been mainly in forms of interviews and observations with a focus on Stockholm as geographical scope. I chose to focus on one city as the structure and r

The master thesis was carried out for Sandvik SRP in cooperation with the division of Production and Materials Engineering at the Faculty of Engineering at Lund University. This thesis is part of a larger research project with the title ”Blyfria kopparlegeringar” funded by Vinnova within SIO Produktion 2030. Lead-free bearing-materials, which could be used to replace the current bear-ing-material

Den klimatpåverkan, resursförbrukning och avfallsgenerering som byggbranschen står för idag är omfattande, till exempel står sektorn för 25–35 % av Europas avfall. Det råder en situation där resurseffektiviteten är låg och värdet av de råvaror som används inte tillvaratas. Förbrukningen av naturresurser är stor och möjligheterna att begränsa detta genom återbruk, där både resurser och inbyggd enerThe building industry is responsible for a substantial climate impact, resource consumption and waste generation. As an example, the sector produces 25-35 % of all the waste in Europe. Currently, the resource value is not captured as the resource efficiency is low. The consumption of natural resources is extensive and the opportunity to limit this through reuse, where both resources and the embodi

Advokater har länge letat efter sätt att effektivisera sitt arbete och på bästa sätt tillvarata klientens intresse. Artificiell intelligens har vuxit fram som den allra mest lovordade tekniken för att åstadkomma stora effektiviseringar av advokatens arbetsuppgifter. Ett dokumentgranskande AI-verktyg med större precision i juridisk problemlösning än de flesta advokater står nu till vissa advokatersLawyers have long been looking for ways to streamline their work and best serve the client's interest. Artificial intelligence has emerged as the most praiseworthy technique for achieving great efficiencies in the lawyer's duties. A document-reviewing AI tool with greater precision in legal problem solving than most lawyers is now available to some lawyers. These tools are very quick to ca

Denna uppsats har sin utgångspunkt i sakförsäkringar tecknade av konsumenter, det vill säga försäkringar som syftar till att i händelse av sakskada utge en ekonomisk kompensation som försäkringsersättning. Försäkringsersättningen ska motsvara den ekonomiska förlust som drabbat konsumenten till följd av sakskadan och på så sätt försätta konsumenten i samma ekonomiska tillstånd som vid tidpunkten fThis thesis looks into property insurances signed by consumers, i.e., insurances aimed at providing financial compensation in the event of damage on personal property. The compensation shall correspond to the financial loss suffered by the consumer as a result of the damage and thus put the consumer in the same financial condition as before the damage occurred. To calculate the financial loss, th

During 2020 and 2021, the world has been experiencing a pandemic. In correlation to social distancing, the digital divide is more visible than ever since such a great part of our lives have moved to platforms like “Zoom”. Peacebuilding organisations has adapted to the changing context, using information and communication technologies (ICTs) within their activities. This thesis investigates local p

Produktionen av kemikalier på Perstorp AB genererar kontaminerat avloppsvatten som renas i industriparkens egna avloppsreningsverk innan de kan återanvändas till processen igen. Industriparken i Perstorp har villkor från avloppsreningsverket på hur mycket vatten som fabrikerna får släppa ut till avloppsreningsverket. Det finns fortfarande kapacitet kvar innan villkoret uppnås, men marginalerna serThe production of chemicals at Perstorp AB generates contaminated wastewater that is treated in the industrial park’s own sewage treatment plant before it can be reused in the process again. The industrial park has conditions from the sewage treatment plant on how much water the factories may discharge. There is capacity left before the condition is reached, but the margins look to decrease in the

Meal-kit boxes are considered a solution to reduce greenhouse gas emissions by reducing the food waste in the supply chain and households. Nevertheless, the consumers are concerned about the amount of packaging that comes with such a box, which is connected to higher carbon emissions than a grocery store meal. Thus, HelloFresh, a global market-leader in meal-kit boxes is driven to find more sustai

Biodiversity, and in particular plant species diversity decline is linked to landscape fragmentation and habitats loss due to land use transformations but also to decreasing dispersal vectors in the landscape. During the last 200 years the landscape has undergone dramatic changes in its structure and its habitats diversity. Among the different habitats that constitute rural landscape there are thr

The field of Cognitive Psychology has discovered a large number of automatic and systematic errors of judgement that humans make. These are called cognitive biases and cause irrational behavior in diverse contexts. Prior research has found that cognitive biases can cause irrational behavior in companies. For example company functions, such as planning, have been found to suffer from systematic err

Kenya, like the rest of the world, in an effort to protect its tax base, has enacted a transfer pricing (TP) legislation requiring, among other things, that inter-company transactions be conducted at arm’s length. However, due to the very nature of TP transactions, the determination of the correct arm’s length price or profit margin has remained a major challenge, not only for the taxpayers, but f

Dagens krav på läkemedel är höga, de ska t.ex. stanna kvar i kroppen under lång tid, ha lång hållbarhetstid och vara lätt att dosera. Att PEGylera ett läkemedel kan ge dessa egenskaper. Idag är dock denna tillverkningsprocess långsam och ger ett lågt utbyte. Size Exclusion Reaction Chromatography (SERC) är en ny teknik som förhoppningsvis ska förbättra denna process. Protein är idag vanligt förekoThe PEGylation process is a covalent attachment between a protein (the pharmaceutical) and poly ethylene glycol (PEG) and since the beginning in 1977 PEGylation processes have been used to improve pharmaceuticals. PEGylation of a pharmaceutical achieves improved properties like greater solubility in water, longer residence time in vivo and extended shelf life. The PEGylation process is in general

Produktion av en nanotrådssolcell För att ta itu med miljöpåverkan från växthusgaser krävs en övergång till förnyelsebara energikällor. Ett exempel på en sådan källa är nanotrådssolceller. I mitt examensarbete har jag undersökt hur nanotrådar kan arrangeras på sådant sätt som krävs för att kunna omvandla solljuset till elektricitet. Global uppvärmning är ett hot som till stor del orsakas av utslThe demand for cheaper and more efficient solar cells is high. One way to decrease cost of material, while maintaining a high degree of efficiency, is to take advantage of nanomaterials. A thin film containing pn-junction nanowires can convert light with an efficiency comparable to traditional planar cells, while using a fraction of the material, and thus reduce costs. At the company Sol Voltaics