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Sociologi: Examensarbete för masterexamen
Sociologi: Examensarbete för masterexamen
Socialantropologi: Examensarbete för masterexamen
Socialantropologi: Examensarbete för masterexamen
Samhällsgeografi: Examensarbete för masterexamen
Rättssociologi: Examensarbete för masterexamen
European and International Trade and Tax Law, Europeisk och internationell skatterätt - Magisterprogram
European and International Trade and Tax Law, Europeisk och internationell handelsrätt - Magisterprogram
A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
Purpose: In recent years, professional sports have become increasingly globalized and commercialized. This is reflected in the increased strategic application of branding across teams, athletes and other stakeholders in the sports industry to differentiate themselves, secure sponsorships, and enhance fan engagement. As athletes increasingly recognize the value of their personal brands, understandi