Staff communication more valuable than PR campaigns
This article is over 5 years old, and the information may therefore be outdated. How staff communicate – at lectures, meetings, via email and on social media is more valuable for the trust in the University than PR campaigns. However, to talk about Lund University staff as ambassadors for the university brand is to choose the wrong perspective, say communication researchers Charlotte Simonsson and
https://www.staff.lu.se/article/staff-communication-more-valuable-pr-campaigns - 2026-04-15
