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Since the 1970s there has been an ongoing public discussion in Sweden centered around efforts to modernize the language of the public sector. In 2008 an official report about communication between courts of law and citizens highlighted the necessity of improving the language of judgements and decisions, sparking further discussions and action. Since then, the courts have been actively working to p
Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. Moreover, we want to develop an understanding of how the brand experience might influence the consumer-bran
Title: Kulturens påverkan på internationell inbound marketing Seminar date: 2/6/2021 Course: Bachelor's Thesis in Marketing, 15 credits Supervisor: Nikos Macheridis Keywords: Inbound marketing, Content marketing, Social media, Cultural dimension, Vogue, Cultural behavior, Culture, Color psychology, Luxury fashion. Purpose: Examine whether the content of Vogue's digital articles and Vogue&#
Technological developments have changed the way people communicate with and about each other. It has also brought with it new forms of abuse, including so-called image-based sexual abuse. Image-based sexual abuse includes all forms of creation and / or distribution of private, sexual images without the consent of the person depicted. Examples of such abuse is “revenge porn”, stealth photography, u
This thesis used Feminist Critical Discourse Analysis to study femvertisements communicated by Social Media Influencers on Instagram. A critical perspective was adopted to study the convergence of advertising and feminism in the context of social media. The aim of the study was to explore the prevalent discourses of female empowerment, the main component in femvertising, and how existing discourse
Sverige står inför en betydande utmaning i att minska sina utsläpp av växthusgaser för att nå det nationella klimatmålet om nettnollutsläpp till år 2045. För bygg- och anläggningssektorn innebär detta en omfattande omställning, där alla aktörer i branschen aktivt behöver bidra för att målet ska kunna uppnås. I dagsläget är sektorn en av de större källorna till Sveriges koldioxidutsläpp vilket inne
I DiskL regleras arbetsgivares möjligheter att beakta ålder i förhållande till arbetstagare och arbetssökande. Regleringen av arbetsgivarens handlingsutrymme har praktisk betydelse eftersom de flesta någon gång är aktiva på arbetsmarknaden och att ålder är universellt. Förbudet mot åldersdiskriminering beskär arbetsgivarens handlingsutrymme genom skyldigheten att inte beakta ålder vid beslut. SkylDiskL regulates the possibility for an employer to consider age in relation to workers and job seekers. The regulation of the employer's discretion has a practical importance because of the fact that everyone has an age, and that most people at some point participates in the labor market. The prohibition of age discrimination limits employer's discretion by restricting the use of the consi
I detta arbete undersöks den svenska principen om dold samäganderätt till makar och sambors gemensamma bostad. Syftet med arbetet har varit att undersöka rättsutvecklingen i de båda länderna och utifrån detta undersöka i vilka avseenden det föreligger rättslikhet mellan de båda ländernas rättstillämpning, och i vilka avseenden det föreligger väsentliga skillnader. Förutsättningarna för uppkomst The object of this essay is to examine the Swedish principle of hidden co-ownership of a domicile jointly used by married couples and / or two persons permanently living together, as well as to compare the Swedish case with that in Norway. Could the fact that Sweden and Norway, being closely related in many senses, apply also to the principle of hidden co-ownership? In order to establish where the
Foreign Direct Investment (FDI) is a part of the globalization process, a process increasing all over the world. These investments affect people, both in the home economy and the host economy. People in the host economy are, due to several aspects, affected in different ways. One of those aspects is gender. Gender inequality in the world is well known, women have less political, economic and socia
Clusters of stem cells at the tip of each plant shoot give rise to all of its above-ground organs, effectively controlling the development and the physical shape of the plant. A core network of negative feedback between CLAVATA3 (CLV3) and WUSCHEL (WUS) regulate the stem cells existence and behaviour in Arabidopsis thaliana. Despite the close relationship of these genes, their expression domains a
This thesis investigates the media discourse of the Swedish party Feminist Initiative in conjunction with the election to the European Parliament, and the general national election, in May and September 2014. Through the methods of narrative analysis and critical discourse analysis, it identifies the dominating media approaches and attitudes towards the party, and analyses what norms and structure
Thesis purpose: The central purpose is to deliver a theoretical and practical contribution to existing literature in the fields of brand identity as well as brand reputation and particularly brand communication as a connecting link, lying in between. Further, the authors attempt to provide thorough understanding of the influence of online brand communication on consumers’ decision-making process r
Uppsatsens syfte är att undersöka den tidigare outforskade svenska konsuln i Alger, George Logie (1694-1776), och sammanflätningen av aktörer som var drivande bakom den kommersiella expansionen i Medelhavet efter Stora nordiska krigets slut. Expansionen resulterade i ökad handel med en infrastrukturell etablering av flertalet konsulat, vilket ledde vidare till utökat utbyte mellan Nordeuropa, Mede
As a result of technological advancements, marketing of various shapes have ex-ploded. In today's society it is not a question of where, what or how to spread a message, it's about getting someone to listen. This paper aims to raise awareness of the role of music in marketing, specifically how music in advertising can affect consumers' perception of and approach to an enterprise. By de
The Chua circuit, known to exhibit chaotic behaviour, has been constructed and studied. The goal was to investigate the experimental underpinning of the theory. The component relationship of the resistors, capacitors, inductors and operational amplifiers have been measured and established within their domain of validity. The system equations themselves cannot be directly validated through a tradit
Syftet var att undersöka de interna och externa krafter som påverkar privata inve-sterares förmåga att agera rationellt på aktiemarknaden. Uppsatsens empiri är huvudsakligen baserad på en enkätundersökning, vilken syftar till att ge en bild av vilka prioriteringar och preferenser privata investerare har när de agerar på aktiemarknaden. Ett viktigt mål med analysen av enkätsvaren var att undersöka
