LL SMMV28 eng VT21 rev210216
LL_SMMV28_eng_VT21_rev210216 Reading list for Destination Developmen and Marketing (SMMV28), 15 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29, revised 2021-02-16. The reading list is valid from 2021-03-22. Avraham, Eli, & Ketter, Eran. (2013). Marketing destinations with prolonged negative images: Towards a theoretical mo
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2021-02/LL_SMMV28_eng_VT21_rev210216.pdf - 2026-04-21
