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Abstract Title: “Less is more” – Examining the Significance of Scandi Style Through a Consumer Culture Perspective Seminar date: 2017-01-12 Course: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits. Authors: Jessica Holmqvist, Petter Neldemo, Lisa Örtegren Advisor: Clara Gustafsson Key words: Ambi-Brands, Consumer Culture Theory, Consumer Identit
