Filetype
Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. One of the brands who have seized these opportunities is Ryanair, who have attracted 1.6 million followers under
There is a great belief in the use of repression and increased state control to combat social problems, particularly crime, in current Swedish crime policies, visible through the 34-points program in which most points are aimed at longer penalties and increased state authority. At the same time, the government claims the need for promotion of desistance. This study aims to explore the governing of
The relationship between macroeconomic conditions and mortality has previously been established to be procyclical, which means that mortality has decreased during recessions and vice versa. This has been shown for various settings. However, more recent findings suggests that the procyclicality between mortality and macroeconomic conditions have undergone a secular shift from being procyclical to b
Wave power is a type of renewable energy which holds great potential, but this potential remains largely unused due to difficulties in implementing commercially viable wave energy converters. This study uses Monte Carlo integration to optimize and estimate the electrical power output of a Simulink model based on a real wave energy converter developed by Waves4Power. For 78 sea states defined by th
This thesis examines the advocacy strategies employed by civil society organisations (CSOs) in Cambodia, focusing on land rights and women’s rights within the constraints of a shrinking civic space. The study aims to understand how CSOs mobilise resources and adapt their strategies to address human rights issues in an authoritarian context. Using postcolonial theory, resource mobilisation theory,
Purpose: The primary aim of the study is to investigate the influence of AI-driven personalized advertising on customer loyalty and brand engagement within the B2C market. The research will also examine how consumer perceptions of privacy and transparency in the use of AI impact these relationships. Theoretical perspective: The study’s literature review explores AI-driven personalized advertising
Today, proteins are used in a huge variety of industrial application ranging from detergents and pharmaceuticals to cosmetical products. Surfactants have the potential to increase solubility of poorly soluble protein, as well as hindering proteins in formulation to interact with the interface and thus protecting them from degradation. Even if the use of protein-surfactant system dates back decades
The fight against climate change has reached a critical point, requiring financial flows to align with climate-resilient pathways. This thesis investigates the alignment between sovereign green bonds and national climate targets. It expands the discussion from a corporate to a sovereign perspective, thus acknowledging the impact of sustainability disclosure practices by governments on the rest of
Political instability enhances the risk of armed conflicts, which not only pose a great threat to human livelihoods, but are also capable of negatively impacting the environment, hence making it essential to examine their ecological effects. Armed conflict and its influences on ecosystems are compound and challenging to examine due to limiting accessibility to the concerned regions given the dange
This paper explores the potential and feasibility of a Ghanaian diaspora bond. The paper uses a mixed-method approach combining qualitative interviews with key incumbents in the diaspora finance sector with quantitative data from two surveys on diaspora bonds from the Commonwealth (2018) and Mensah (2019). Furthermore, the paper reviews the existing body of literature on diaspora bonds and other f
Current levels and patterns of consumption in affluent societies are highly unsustainable. Research shows that efficiency measures prove insufficient to keep within the planetary boundaries, as they operate within the same consumption paradigm. In response, the sufficiency approach has been put forward, which strives to reduce consumption levels in absolute terms. A growing awareness of the impact
The automotive industry is currently undergoing significant transformation to mitigate greenhouse gas emissions as sustainability emerges as a global imperative. While electrification reduces tailpipe emissions, adopting principles of circularity throughout the entire value chain enables further reductions. The research aims to investigate the feasibility of increasing recycled content in bearing
Chronic obstructive pulmonary disease (COPD) is the third largest cause of death worldwide, with its most prominent risk factor being inhalation of smoke and pollutants. In this project, we studied two processes that are involved in COPD: autophagy and cellular senescence. Using primary human bronchial epithelial cells (HBECs) from healthy and COPD donors, we aimed to show that cigarette smoke ext
Syftet med uppsatsen är att undersöka hur amerikanska påståenden kring Irakiska massförstörelsevapen användes som övertalningsmedel innan och omedelbart efter invasionen av Irak 2003. Detta görs via en kvalitativ innehållsanalys. Analysen utgår från Jowett och O`Donnells teoretiska ramverk på tio punkter för analys av propaganda. Dessa operationaliseras och appliceras på källmaterialet. Källmateri
The industrial and information revolutions that took shape in the British and Anglo-American empires, respectively, and that are linked in time and space by a westward expansion of capital, have both been justified and referred to as unavoidable and inescapable processes. Thus, they have been understood more as revelations of nature and less as products of a particular and historical society. Karl
This thesis investigates the out-migration patterns of women from major municipalities in Denmark from 2013 to 2023, focusing on the impact of the COVID-19 pandemic. It addresses three key topics: 1) changes in out-migration patterns during the pandemic and the subsequent two years, 2) differences in these patterns among the four large municipalities, and 3) the effects of the pandemic on remote w
The primary goal of this thesis is to understand the role of cornerstone investors in the long-run performance and survival of IPO firms issued during 2014-2023 in the Swedish market. While the phenomenon of cornerstone investors is relatively new, the trend has been increasing exponentially globally. We use several dimensions of cornerstone metrics to explain the dynamics of IPO performance and s
This study delves into instances where individuals in positions of authority breach the trust vested in their roles. Despite the occurrence of misconduct by powerful actors, these incidents are often overlooked in academic and socio-legal discourse. This thesis therefore aims to address this gap, by exploring how police officers in Sweden justify their misconduct, as well as how they are held acco
This thesis explores the dynamic relationship between the diffusion of Information and Communication Technology (ICT) and regional development in mainland China from 2011 to 2022, with a particular focus on how lagging regions can achieve development through ICT. The thesis employs both quantitative and qualitative methods, analyzing the number of employees in the ICT service industry over this pe
