Soft Power under Trump: How Investments in Soft Power Influence International Opinion
The Concept Soft Power was coined toward the end of the Cold War in order to explain the power of attraction, as opposed to coercion. Through the lens of Soft Power, the Beatles and Coca-Cola may be as important as tanks and sanctions in achieving foreign policy goals. Generally, periods in history when the United States cooperates with its allies and prioritises diplomacy over unilateral military
