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Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti
Non-marine Late Cretaceous sediments from the Vilui Basin, Siberia, yield a diverse palynoflora of over 180 taxa, a third of which had a circum-polar distribution. The Vilui palynoflora belongs generally to the northerly Aquilapollenites Province admixed with minute Normapolles types, and comprises about 36-70% angiosperm pollen forms, indicating a late Campanian/early Maastrichtian age. Using a c
A search for the flavour-changing neutral-current decay is presented. Data collected by the ATLAS detector during 2012 from proton-proton collisions at the Large Hadron Collider at a centre-of-mass energy of root s = 8 TeV, corresponding to an integrated luminosity of 20.3 fb(-1), are analysed. Top-quark pair-production events with one top quark decaying through the t -> qZ (q = u,c) channel and t
Results of three searches are presented for the production of supersymmetric particles decaying into final states with missing transverse momentum and exactly two isolated leptons, e or mu. The analysis uses a data sample collected during the first half of 2011 that corresponds to a total integrated luminosity of 1 fb(-1) of root s = 7 TeV proton-proton collisions recorded with the ATLAS detector
A search is presented for the pair production of light scalar top quarks in root s = 7 TeV proton-proton collisions recorded with the ATLAS detector at the Large Hadron Collider. This analysis uses the full data sample collected during 2011 running that corresponds to a total integrated luminosity of 4.7 fb(-1). Light scalar top quarks are searched for in events with two opposite-sign leptons (e,
This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. The action could be, but is not limited to, clicking on an advertisement,
With population that exceeds 90 million inhabitants, Egypt is one of the large Arab developing countries where the government policies headed towards constructing new urban communities to absorb the vast increase in population. Although the physical planning of the new urban settlements took into consideration the existence of outdoor recreational services and facilities, the quality and adequacy
This thesis studies the distribution of accessibility by public transport to retail concentrations and public hospitals in Athens, using spatial autocorrelation analysis based on Local Indicators of Spatial Autocorrelation (LISA) method and Geographically Weighted Regression (GWR). For this reason, the study area was divided in a 300x300 meter square grid of points representing the location point
The success of energy transitions in India depends on the feasibility of rapid expansion of solar power. How fast solar power can be expanded depends on its profitability, which has not been systematically analysed in prior literature. This paper answers three questions – (i) What is the profitability of utility scale solar power in six selected states in India (Karnataka, Tamil Nadu, Maharashtra,
Food is a fundamental human need – a physical requirement for survival. At the current historical juncture, the global food system is entangled in a web of neoliberal capitalist exchange relations and suffers from heavy dependence on fossil energy inputs. Today’s agro-industrial complex, which has evolved jointly with fossil capitalism and is organized according to its principles, is firmly entren
The search for doubly charged Higgs bosons (H±±) aims at resolving the mass generation mechanism of neutrinos in the Standard Model. The current search by the ATLAS Same-Sign Dilepton group uses the decay product of H±± to a pair of same-sign hadronic τ-leptons, which is an extension of their previous search using same-sign dielectrons and dimuons. This thesis focuses on the study of one of the ba
A search is presented for direct top-squark pair production in final states with two leptons (electrons or muons) of opposite charge using 20.3 fb(-1) of pp collision data at root s = 8 TeV, collected by the ATLAS experiment at the Large Hadron Collider in 2012. No excess over the Standard Model expectation is found. The results are interpreted under the separate assumptions (i) that the top squar
Objective: The purpose of this study was to determine whether ease of access to alcohol at the neighborhood level moderates the impact of familial liability and marital status on risk for alcohol use disorder (AUD). Method: Individuals in Sweden were divided into those residing in a neighborhood with (n = 14.1%) versus without (n = 85.9%) an alcohol outlet (bars/nightclubs or government stores). A
Objective: To estimate the effect on healthcare resource use after introducing the World Health Organization diagnostic criteria (WHO-2013) for gestational diabetes mellitus (GDM) compared to former criteria in Sweden (SWE-GDM). Design: A cost-analysis alongside the Changing Diagnostic Criteria for Gestational Diabetes (CDC4G) randomised controlled trial. Setting: Sweden, with risk-factor based sc
The amyloid precursor protein intracellular domain (AICD), a cleavage product of amyloid precursor protein implicated in Alzheimer disease and amyloid lateral sclerosis, is a functionally important but structurally elusive intrinsically disordered protein. In this study, we investigate the conformational ensemble of a 35-residue AICD segment encompassing the conserved YENPTY motif using molecular
Background and Purpose-To enable self-reporting of functional outcome in quality registers, the corresponding questions have to be easy to interpret. In scientific research, the modified Rankin Scale (mRS) is a standard assessment method. Such methods, with an outsider observer, are not feasible to use in quality registers. For several aspects, eg, comparisons between outcome in clinical studies a
[3H]arachidonic [( 3H]20:4) and [14C]linoleic acid [14C]18:2) were fed to rats in Intralipid or cream. Later (30-240 min) the stomach, small intestine, plasma, and liver were analyzed for radioactivity in different lipid classes. [3H]20:4 and [14C]18:2 were emptied from the stomach and absorbed by the intestine at similar rates. The [3H]20:4:[14C]18:2 ratio of the lipids in the small intestinal wa
Few studies have investigated the real-life outcomes of interdisciplinary multimodal pain rehabilitation programs (IMMRP) for chronic pain. This study has four aims: investigate effect sizes (ES); analyse correlation patterns of outcome changes; define a multivariate outcome measure; and investigate whether the clinical self-reported presentation pre-IMMRP predicts the multivariate outcome. To thi
