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THERE ARE TWO SIDES TO EVERY BRAND

Thesis purpose: The purpose of this thesis revolves around investigating which factors a company should consider when attempting to dual brand a wide array of products. Methodology: Our thesis intends to investigate the opinions of dual branding among FMCG companies within the Swedish market. We have conducted a qualitative approach, consisting of interviewing five marketing practitioners, mostly

Macroscopic, mesostructured cationic surfactant/neutral polymer films : Structure and cross-linking

Mesostructured films of alkyltrimethylammonium bromides or cetylpyridinium bromide and polyethylenimines that spontaneously self-assemble at the air/water interface have been examined using a range of surface sensitive techniques. These films are unusual in that they can be micrometers thick and are relatively robust. Here we show that the films can be cross-linked and thus removed from the liquid

Why and when should organisms elongate their telomeres? : Elaborations on the 'excess resources elongation' and 'last resort elongation' hypotheses

Telomere length and telomere shortening are thought to be critical cellular attributes and processes that are related to an individual's life span and fitness. The general pattern across most taxa is that after birth telomere length gradually decreases with age. Telomere protection and restoration mechanisms are usually assumed to reduce the rate of shortening or at most keep telomere length const

The COSC-2 drill core and its well-preserved lower Palaeozoic sedimentary succession – an unexpected treasure beneath the Caledonian nappes

The Collisional Orogeny in the Scandinavian Caledonides (COSC) project focuses on processes related to the closure of the Iapetus Ocean, causing the Ordovician–Silurian continent– continent collision between Baltica and Laurentia. The rock succession in the second drill core (COSC-2) from the Jämtland County, central Sweden, provides the base for detailed sedimentological, stratigraphic, geophysic

Mobility and integration: The cross-border region of Øresund and its young citizens’ perceptions

The cross-border region of Øresund is one of the areas in Northern Europe where the largest concentration of highly educated people reside. Other authors argue that the integration process of the region has seemingly come to a halt due to a lack of interest from the inhabitants. This thesis argues that the young citizens of Øresund offers a shift in tendency towards the region and does so by takin

Opposing Ugandan homosexual policies—an activist perspective

Based on the perspective of LGBTI-activists, the aim of this study was to analyze the policy processes that frame homosexuality in Uganda, as well as to illuminate different powerful stakeholders involved in the debate with power in the policy process. In October 2009, Member of Parliament David Bahati tabled the Anti-homosexuality Bill in Uganda. The drafting of the Bill condemns people convicted

Seller’s right to cure under the United Nations Convention for the International Sale of Goods (CISG)

Förenta nationernas konvention angående avtal om internationella köp av varor är till antalet länder som ratificerat densamma en av de mest lyckade internationella regelverk mellan stater hittills. 62 deltagande länder i den förberedande processen, varav många från olika juridiska system, medförde att kompromisser angående innehållet i regelverket var oundvikliga. Som ett resultat av detta kan tveThe United Nations Convention on Contracts for The International Sale of Goods is one of the most successful instruments of uniform commercial law worldwide. With 62 countries from a variety of legal backgrounds involved in the preparation process of such an instrument compromises are inevitable regarding the substance of the provisions involving controversial issues. As a result, compromises migh

Creating an Innovative Culture for User Involvement

Den rådande marknaden har nått en punkt där teknisk innovation och tekniska egenskaper har blivit mindre viktiga konkurrensmedel, varför TechCo har insett vikten av tidig brukarinvolvering i innovationsprocessen. För att kunna dra fördel av brukarinvolvering så krävs det emellertid ett innovativt klimat och en effektiv FFE-process. Syftet med detta examensarbete är att undersöka hur pass förbereddAs the topical engineering industry has reached a point where technical innovation and technical features have become less important as means of competition, TechCo has realized the importance of user involvement in their early stages of development. However, in order to absorb this new input flow, certain prerequisites are needed namely an innovative climate and a proficient FFE. The purpose of t

Konkursförvaltares ansvar : En studie med särkskilt fokus på förvaltarens skadeståndsansvar för rättegångskostnader

I denna uppsats har jag undersökt vilket skadeståndsrättsligt ansvar som kan åläggas en konkursförvaltare. Ett särskilt fokus har lagts på frågan om rättegångskostnader och under vilka förutsättningar en konkursförvaltare genom skadestånd kan bli tvungen att ersätta dessa. Uppsatsen innehåller inledningsvis en introduktion till obeståndsrätten, skadeståndsrätten samt de processrättsliga regler somIn this essay, I have examined which liability that may be imposed on the official receiver of the bankruptcy in regard of damages. A particular focus has been placed on the issue of legal costs and the conditions under which an official receiver may be forced to compensation the cost in the form of damages. The essay initially contains an introduction to the Swedish insolvency law, tort law and w

The PGS-framework - A Study of Alfdex's Environmental Strategy

The possibility to make environmental strategy a part of the core strategy through a framework called inside-out/outside-in was suggested by Porter in 2007. Researchers have also stated that the output of implementing a certain strategy ought to be valued during strategy planning. The two areas; environmental strategy and profitability analysis have although not frequently been combined, and thus

Producing on Real Demand - In a High Efficient Industry

The production philosophy at Tetra Pak Japan is make-to-order. Although, in reality it is more make-to-stock due to the current pricing structure based on discounts for large volume orders. As a result, the inventory levels are high and the responsiveness towards customer demand is limited. Alongside, the marketplace is changing and the competition is increasing. This calls for a change in the sup

Formal Decisions, Informed Futures: A Study of How Decision-Making Processes and Controls Shape Organizational Learning in Knowledge-Intensive Firms

Title: Formal Decisions, Informed Futures: A Study of How Decision-Making Processes and Controls Shape Organizational Learning in Knowledge-Intensive Firms Hand in date: 27th May 2025 Seminar date: 4th June 2025 Course: BUSN79 Degree Project in Accounting and Finance Authors: Thelma Hedén & Oscar Svensson Advisor: Anders Anell Examiner: Liesel Klemcke Five Keywords: Decision-Making, O

Optical microscope based on multispectral imaging applied to Plasmodium diagnosis

We have adapted an optical transmission microscope to multispectral imaging in order to diagnose Plasmodium falciparum without using fluorescent labels for parasites as is the case for the thick and thin blood smears. We show how a set of monochromatic Light Emitting Diodes (LEDs) has provided an efficient contrast and spatial resolution to identify the parasites inside the erythrocytes. The obtai

‘Ghost’ fossils of early coccolithophores point to a Triassic diversification of marine calcifying organisms

Over geologic time, biocalcification – the process by which marine organisms make calcium carbonate (CaCO3) – has reshaped climates, ocean life, and seawater chemistry. In particular, the evolution of coccolithophores, the largest group of nannoplankton and today’s most productive calcifiers, transformed ocean environments and the carbon cycle. Their origins, however, remain enigmatic. This is par

Genetic drivers of heterogeneity in type 2 diabetes pathophysiology

Type 2 diabetes (T2D) is a heterogeneous disease that develops through diverse pathophysiological processes1,2 and molecular mechanisms that are often specific to cell type3,4. Here, to characterize the genetic contribution to these processes across ancestry groups, we aggregate genome-wide association study data from 2,535,601 individuals (39.7% not of European ancestry), including 428,452 cases

Reimagining Teaching Recognition : Motivational Incentives in University Merit Systems

This study explores systems for recognizing and rewarding teaching excellence in higher education, where engagement in the Scholarship of Teaching and Learning (SoTL) is considered an important merit. Nearly a decade ago, Fanghanel et al. (2016) identified the underutilized potential of teaching recognition as an institutional tool. More recently, Graham (2025) has documented a transformation in u

Associations between the thermal spring timing variability and atmospheric teleconnection patterns over the past six decades in Finland

The timing of the spring season in the boreal region is shifting under global warming, with profound impacts on ecosystems and hydrological processes. However, the mechanisms driving this transition and its considerable interannual variability are not well described, especially regarding the influence of large-scale atmospheric teleconnection patterns. This study examines the temporal variability

Lärande och undervisning i projektform - en praktiknära studie i Kulturskolan

Följande paper-presentation behandlar aspekter av ett doktorandprojekt i startgroparna. Hannes Wikströms musikpedagogiska studie faller under kategorin praktiknära forskning, i och med dess ambition att bidra till att stärka band och kontaktytor mellan forskningsmiljö och Kulturskolans pedagogiska praktik, samt dess vilja att låta skolpersonalens och elevernas röster, behov och frågeställningar tj

Schema mven12 v4

Lokalbokningslista Preliminärt schema 12 okt 2015 MVEN12 ht 2015 1 Preliminärt schema för MVEN12, 15 hp Kurstid: 2015-11-02 - 2016-01-15 Kursansvarig: Eva Jonsson, eva.jonsson@food.lth.se Introduktion: Mån 2 nov 2015, Ekologihuset, kl 10.00 Lärare: BJ Bjarne Johansson, Sydvatten AB, bjarne.johansson@sydvatten.se CH Charlott Håkansson, Inst livsmedelsteknik, LTH. charlott.hakansson@food.lth.se DJ D

https://www.cec.lu.se/sv/sites/cec.lu.se.sv/files/schema_mven12_v4.pdf - 2026-04-27